
What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
98 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 89%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Respectful
- Effective Service
- Saves Time
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Scoring
Contact Data Management
Lead Ingestion
Multivariate Filtering
Lead Notification Engine
Data Enrichment
Open API
Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
Also Featured in...
Apollo.io Reviews
Ryan C.
- Role: Consultant
- Industry: Agriculture
- Involvement: Vendor Selection and Purchasing
Submitted May 2024
Delivers reliable data
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
the amount of relevant information and data to extract is a differentiator from the others
What is your favorite aspect of this product?
being able to filter idea personas
What do you dislike most about this product?
phones are generally not right
What recommendations would you give to someone considering this product?
apollo delivers emails with a high reliability rate and is able to provide you with important data about the company, ideal for b2b companies
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Effective Service
Cons
- Less Productive
- Vendor's Interest First
Please tell us why you think this review should be flagged.

Ryan C.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted May 2024
The most assertive and reliable on the market
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
number of features, credits and reliability of information
What is your favorite aspect of this product?
Lead search
What do you dislike most about this product?
Number of pages in the demo
What recommendations would you give to someone considering this product?
buy the plan that suits your company's commercial strategy
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Cons
- Less Inspiring
Please tell us why you think this review should be flagged.

Ebad U.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
One stop tool for all outbound needs
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
It has all functionality that a sales professional would want. Instead of purchasing different licenses, sales teams can go for Apollo which will be adequate for all the outbound needs.
What is your favorite aspect of this product?
Sequence and Analytics
What do you dislike most about this product?
Mobile number data can be improved.
What recommendations would you give to someone considering this product?
Go for it. Its a one stop tool for all the outbound prospecting needs.
Pros
- Continually Improving Product
- Unique Features
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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