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What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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91 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Respectful
- Effective Service
- Saves Time
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Scoring
Contact Data Management
Data Enrichment
Lead Ingestion
Open API
Lead Notification Engine
Multivariate Filtering
Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Apollo.io Reviews
![](https://cdn.softwarereviews.com/production/profile_image/1965135/original/1965135.jpg?1670463550)
Gregg G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Very intuitive and functional, but the pricey
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Very robust email campaigns without added cost, a big buying feature. However, they claim to offer UNLIMITED leads under Pro level, but that is not correct and misleading marketing. The small print tells you it is really something around 10,000 contacts per month. So their big UNLIMITED labels on the pricing page are fraudulent marketing claims. To get Unlimited and to be able to select more than 25 contacts/page requires an unreasonably huge leap from $100/month Professional to their $500/month "Custom" plan. "Custom" is not custom, it is just a more unlimited plan. Once again, their naming and marketing convention here is misleading.
What is your favorite aspect of this product?
Ease of creating and managing marketing campaigns. Most features work surprisingly, refreshingly intuitively. They claim to have Buyer Intent coming soon, which would be a fantastic added feature (though, at what cost?).
What do you dislike most about this product?
That they are not honest in their marketing. UNLIMITED is not unlimited at all, it has a monthly limit. Dishonest marketing practices.
What recommendations would you give to someone considering this product?
To know that UNLIMITED is not UNLIMITED, and the CUSTOM plan is really the Pro plan a power user is likely looking for (at an unreasonably expensive $500/month).
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Less Transparent
- Less Friendly Negotiation
- Under Delivered
Please tell us why you think this review should be flagged.
![](https://cdn.softwarereviews.com/production/profile_image/1965110/original/1965110.jpg?1658410641)
Joseph N.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Easy to Use and Highly Accurate in Email Retrieval
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
It's easy to use especially when configured with personal LinkedIn account where one only needs to get the contact on LinkedIn and Apollo retrieves the email contact unlike other products which are most independent and not linked to LinkedIn. Apollo will always give you the accuracy of the email by using a tick sign beside the email and it has never failed me unlike other products which only gives accuracy by percentage which makes it hard to know whether the email contact is accurate.
What is your favorite aspect of this product?
I like the accuracy aspect. Accuracy in it's email retrievals ranging from the email to the rank of the person one is searching for their contacts. This makes it easy for one to know the person one is dealing with.
What do you dislike most about this product?
I wish they had a way of providing personal mobile numbers and the physical address but i hope they are working on that.
What recommendations would you give to someone considering this product?
Please try Apollo and you will never be disappointed. It's a great tool for contact and email retrievals for marketing and relationship building.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
![](https://cdn.softwarereviews.com/production/profile_image/1936174/original/1936174.jpg?1653578336)
Dave P.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
A Goldmine of accurate contact and company data
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Cost effectiveness for quality and depth of services provided
What is your favorite aspect of this product?
User interface is fantastic
What do you dislike most about this product?
No real-time tracking of credit usage (minor)
What recommendations would you give to someone considering this product?
Try it out and you will be a believer
Pros
- Performance Enhancing
- Caring
- Respectful
- Fair
Please tell us why you think this review should be flagged.
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