Adobe Systems

Adobe Analytics

8.5 /10

35 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

4 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative

6% Neutral

94% Positive

Pros

Enables Productivity
Continually Improving Product
Performance Enhancing
Inspires Innovation

Feature Ratings

Average 84

Analytics and Reporting

Conversion Analysis

Audience Segmentation

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Data Analysis and Survey Function

Data Warehousing

Device and Browser Analytics

Data Integrity

Vendor Capability Ratings

Average 82

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.4

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Brittney D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Adobe analytics is Fantastic

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The way it connects with Adobe creative Cloud tools creates a seamless workflow from data insights to actionable design changes. In comparison to other analytics platforms, its ability to connect data with design decisions is a significant advantage

What is your favorite aspect of this product?

Being able to track the immediate impact of changes allowing us to adjust strategies on the fly.

What do you dislike most about this product?

It is overwhelming for beginners due to its depth

What recommendations would you give to someone considering this product?

Approach Adobe Analytics with a mindset of continuous learning. Don't be intimidated by its complexity; instead, view it as a powerful ally in unlocking the full potential of your data.

Pros

Reliable
Enables Productivity
Saves Time
Transparent

Mika Y.

Role: Information Technology
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

One of the most used digital analytics platforms

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

I have been using both Adobe Analytics and Google Analytics for a decade. In my opinion, Adobe Analytics is more flexible and customizable platform. You can design the analytics strategy and implementation from scratch.

What is your favorite aspect of this product?

Adobe analytics works with other Adobe Experience Cloud products such as Target. It brings better insights and marketing on websites and mobile apps.

What do you dislike most about this product?

Adobe analytics has been updated frequently. This is great; however, new features are not useful sometimes.

What recommendations would you give to someone considering this product?

Adobe Analytics is fully customizable; but it will cost. So, you better to plan a good strategy in order to take the advantages.

Pros

Continually Improving Product
Unique Features
Helps Innovate
Reliable

Divneet S.

Role: Information Technology
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Best value in the space currently

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Value and Ease of Use

What is your favorite aspect of this product?

easy to use and understand

What do you dislike most about this product?

some visualizations could use updating in flexibility

What recommendations would you give to someone considering this product?

AA provides the best value

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Helps Innovate

Cons

Vendor's Interest First
Less Generous
Charges for Enhancements

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Adobe Analytics Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Customer Intelligence

Voice of the Customer

Adobe Analytics Reviews

Brittney D.

Adobe analytics is Fantastic

Likeliness to Recommend

Pros

Mika Y.

One of the most used digital analytics platforms

Likeliness to Recommend

Pros

Divneet S.

Best value in the space currently

Likeliness to Recommend

Pros

Cons

Most Popular Adobe Analytics Comparisons

Google Analytics

Firebase

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Pendo

Kochava

Mixpanel

1
Since last award

1
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Data Analysis and Survey Function

Data Warehousing

Device and Browser Analytics

Data Integrity

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training