What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Data Analysis and Survey Function
Data Warehousing
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Very powerful and accurate web analytics platform
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Cons
- Less Reliable
- Commodity Features
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2021
Greatest product for mobile and web analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The conversion tracking from adobe analytics is absolutely incredible. It makes e-commerce businesses track all the accurate data in real-time.
What is your favorite aspect of this product?
I love the options you get within Adobe analytics for integrating with Discovery and Target which helps in efficiently analysing the e-commerce category.
What do you dislike most about this product?
Its quite expensive for SME's, its not affordable and as you need new and additional tags the pricing increases
What recommendations would you give to someone considering this product?
I would say, if you manage an e-commerce store or anything in which you have to track the user behaviour and conversions, this is the best tool that helps businesses to strategize for the long term.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Easy and best for analysing data.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.
What is your favorite aspect of this product?
Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.
What do you dislike most about this product?
The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.
What recommendations would you give to someone considering this product?
Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
