In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Manish Singh B.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2023
Best Email Marketing Automation Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of marketing automation tools in a single platform, making it easier to manage marketing campaigns, sales, and customer data without integrating multiple platforms.
What is your favorite aspect of this product?
The built-in CRM and sales automation features are popular, as they allow me to manage customer data and sales processes in a single platform.
What do you dislike most about this product?
The email editor is difficult to use, making it challenging to create visually appealing email campaigns. Also, The form builder has limited customization options compared to some of its competitors, making it difficult to create highly customized and branded forms.
What recommendations would you give to someone considering this product?
ActiveCampaign offers a free trial period, so take advantage of this and explore the platform and its features to see if it meets your needs. Begin with simple campaigns and workflows to get a feel for the platform's capabilities before moving on to more complex campaigns. ActiveCampaign offers a wide range of resources, including webinars, tutorials, and a knowledge base. Learn from them.
Pros
- Performance Enhancing
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Carolina S.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Feb 2023
More features than any other tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
You can integrate many apps and options, measurements are super accurate, templates available,and the customer support is top-notch
What is your favorite aspect of this product?
Easy to understand and quite intuitive at least for the basic stuff
What do you dislike most about this product?
Some more complex funnels and automations are difficult to set
What recommendations would you give to someone considering this product?
Getting some help and training to take advantage of the tool
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
A must-have digital tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
At least one training session is necessary for the reasonably complicated Adobe Campaign changes. It also highlights a few minor issues with managing effective campaigns. Data quality in Adobe Campaigns is a significant challenge because there are numerous client information records. Dobe Campaign needs a more user-friendly design because those who are unfamiliar with it can find it intimidating.
What is your favorite aspect of this product?
We use Adobe Campaigns to create and manage all my email marketing from a single platform. It is simple to use and care for carrying out any email campaign. It works in every aspect of my profile info. I am simultaneously delivering batch and real-time API campaigns to educate people. The user interface for Adobe Campaign Standard is highly user-friendly, and building any marketing campaign is very simple. Using Legacy, create content blocks and email templates.
What do you dislike most about this product?
Something might be accidentally used. Also, we periodically saw list problems that were only intermittently apparent and occasionally felt the need to email everyone on our lists. There is a possibility that something will be accidentally used. Also, we periodically saw list problems that were only intermittently apparent and occasionally felt the need to email everyone on our lists.
What recommendations would you give to someone considering this product?
Templates are simple to design and update up to deployment. Thanks to the UI's relative simplicity, we could quickly determine whether there were any problems with a particular deployment so we could resend. In addition to controlling workflows, this application can automate marketing campaigns. A set of tools called Adobe Campaign makes it simple to create and carry out campaigns across our online and offline venues.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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