What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Campaign Management

87

Dynamic Content

86

Segmentation

86

Content Authoring

85

Contact Database

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Ease of Customization

86

Ease of IT Administration

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Courtney S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

We can easily send an email newsletter with AC

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

When dealing with a large number of contacts, it is much more efficient to use the group selection feature rather than manually entering email addresses into a recipient field. Fast and efficient. All information on opening rates, clicks, etc. of the email newsletter can be found on a single overview page.

What is your favorite aspect of this product?

The ability to view campaign metrics such as open rates, click-through rates, and unsubscribe rates is a nice feature. The ability to recycle campaign designs is another advantage; It saves a lot of time compared to starting from scratch every time.

What do you dislike most about this product?

It is advisable to check the template one last time before submitting it because the UX is not always particularly intuitive and errors do occur. This may seem insignificant, but it was really annoying. I contacted support and they informed me that this is an issue with the developers.

What recommendations would you give to someone considering this product?

My email campaigns were very easy with this service. If you have hundreds or thousands of contacts, you can start by manually adding them or uploading your list. Through automation, I can attract new customers effortlessly. Promote diverse campaigns while cultivating new partnerships and maintaining current dialogues.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Rahul K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Comprehensive System for Automated Marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign focuses its focus unlike others on advanced automation, intelligent segmentation, and multi-channel integration. ActiveCampaign offers us a wide range of functions at a more competitive price

What is your favorite aspect of this product?

I like it because thanks to its tag and rating system, we can segment our contact list efficiently. This allows us to send personalized and relevant messages to each specific segment, increasing the effectiveness of our marketing campaigns. It stands out for its ability to create complex workflows and automate repetitive tasks

What do you dislike most about this product?

The basic plan has a contact limit, which can be an inconvenience if we have a large database. However, we can upgrade to higher plans depending on our needs and budget.

What recommendations would you give to someone considering this product?

ActiveCampaign is suitable for any company that wants to improve its marketing strategy and maintain a closer relationship with its customers. However, it may not be the best option for small businesses with limited budgets, due to contact limits on the basic plan.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service
  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

Fantastic product for multi-e-marketing

Likeliness to Recommend

8 /10

Pros

  • Enables Productivity
  • Inspires Innovation
  • Saves Time
  • Over Delivered

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