ActiveCampaign

What differentiates ActiveCampaign from other similar products?

the price, the program is much more expensive than other programs

What is your favorite aspect of this product?

When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.

What do you dislike most about this product?

It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.

What recommendations would you give to someone considering this product?

If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.

What differentiates ActiveCampaign from other similar products?

In short words, it's a very effective tool. I am very pleased with my choice. The user interface is pleasant and straightforward. In addition, uploading and cleaning my databases was simple and quick, as I was launching my first campaign using one of their templates.

What is your favorite aspect of this product?

Mentioning a single aspect is a difficult task because I love everything about ActiveCampaign. I love email automation's incredible features; I've used some of them to create long multiple automation sequences for a 3D virtual labs platform that I was promoting, and it helped me learn a lot more about my leads and customers' online behavior, including how they interact with each email message and how many of them buy from the website.

What do you dislike most about this product?

I had several issues with ActiveCampaign like I had some difficulty distinguishing between lists and contacts for targeting purposes. I've done some basic integrations that work well, but I need to devote more time to it because I believe the potential is enormous.

What recommendations would you give to someone considering this product?

The charts, suggestions, and reports in ActiveCampaign will ensure that you always make the best decisions. There are so many things that I personally like about the tool. For example, I like how we can improve content viewing and automatically track engagement across a variety of social media platforms, giving us a better understanding of how our existing and potential customers react.

What differentiates ActiveCampaign from other similar products?

It is easy to use and has a good price, also the program has many features.

What is your favorite aspect of this product?

A major selling point is that you only pay depending on the amount of customers you have, not than the quantity of lists, emails, or campaigns you make. Our ecommerce platform does not give us with all of the emails we need, therefore this is a great way for us to handle our transactional email difficulties.

What do you dislike most about this product?

In terms of customizing possibilities, interface, and cooperation across teams on the same template, email template creation might be a lot better. Moreover, there is need for improvement in the "Deals" tool's integration with automation and campaigns. Finally, Active Campaign's reporting and BI aren't the finest, and all of our database's intelligence comes from exporting Active Campaign's information locally.

What recommendations would you give to someone considering this product?

Before deciding how to organize your lists, tags, and automations, you should do a lot of testing. You may also use Active Campaign for a deal pipeline, particularly when you have B2B sales teams working alongside a B2C sales team.