ActiveCampaign

What differentiates ActiveCampaign from other similar products?

The entire reporting system is complete, and we have real-time data on the campaign's performance. I was also fascinated by the A/B tests. On the other hand, webinars are extremely effective: they are targeted, flexible, and detailed. Support, assistance, and follow-up mailings are also available all the time.

What is your favorite aspect of this product?

In general, we had a good time with ActiveCampaign. Automation is also fantastic, but having someone who understands how to use it effectively, as well as someone who is skilled in copywriting and activation, is ideal. After that, Active Campaign becomes a tool that our company cannot live without. The goal was to be able to relaunch projects, confirm accounts, retarget, and even retain customers. It did everything perfectly.

What do you dislike most about this product?

The email editor is still fairly clumsy to use, which is something I dislike most about this software but It's not too bad with little effort they can easily improve it. Despite its technological merits, its tool is overpriced. I'll have to pay more if I want to use all of its capabilities.

What recommendations would you give to someone considering this product?

Instead of a flashy user interface, ActiveCampaign is focused on automation. It's a fantastic toolbox, with deep integrations, simple workflow and journey builders, and simple data management. You can run a multimillion-dollar marketing campaign with ActiveCampaign. I would recommend ActiveCampaign to any company, regardless of size.

What differentiates ActiveCampaign from other similar products?

In short words, it's a very effective tool. I am very pleased with my choice. The user interface is pleasant and straightforward. In addition, uploading and cleaning my databases was simple and quick, as I was launching my first campaign using one of their templates.

What is your favorite aspect of this product?

Mentioning a single aspect is a difficult task because I love everything about ActiveCampaign. I love email automation's incredible features; I've used some of them to create long multiple automation sequences for a 3D virtual labs platform that I was promoting, and it helped me learn a lot more about my leads and customers' online behavior, including how they interact with each email message and how many of them buy from the website.

What do you dislike most about this product?

I had several issues with ActiveCampaign like I had some difficulty distinguishing between lists and contacts for targeting purposes. I've done some basic integrations that work well, but I need to devote more time to it because I believe the potential is enormous.

What recommendations would you give to someone considering this product?

The charts, suggestions, and reports in ActiveCampaign will ensure that you always make the best decisions. There are so many things that I personally like about the tool. For example, I like how we can improve content viewing and automatically track engagement across a variety of social media platforms, giving us a better understanding of how our existing and potential customers react.

What differentiates ActiveCampaign from other similar products?

The support team. AC has all of the necessary features one would find on any other Email Marketing SaaS - however their client services team goes above and beyond to ensure that implementation, campaign organization, segmentation strategies, lead automations, and on going training are tip top and efficient.

What is your favorite aspect of this product?

Lead automation maps!

What do you dislike most about this product?

No parent/child relationship for the franchise business model.

What recommendations would you give to someone considering this product?

If you're looking for intense support to continue after your initial onboarding, then AC is the way to go. They hosted webinars, office hours, and 1:1s with countless members of our franchise system to make sure that even the the person with the least email marketing acumen was set up for success.