What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Campaign Management

87

Dynamic Content

86

Segmentation

86

Content Authoring

85

Contact Database

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Ease of Customization

86

Ease of IT Administration

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Ronald M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

The perfect tool for email marketing

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Adobe Campaign is a crucial email automation tool for sending targeted email campaigns to each of our consumers. It provides send-time optimization so we may send email campaigns at a particular time. It also offers A/B testing to compare different email subject lines and templates. Adobe Campaign is a crucial email automation tool for sending targeted email campaigns to each of our consumers. It provides send-time optimization so we can send email campaigns at a particular time.

What is your favorite aspect of this product?

With Adobe Campaign, you can use the message center to send all of your daily campaigns as well as real-time email campaigns. Anyone can become familiar with the Adobe Campaign user interface within a week or two because it is simple to understand. Send Time Optimizer allows me to send emails and improve my procedures. Since I've been using Adobe Campaign Standard for the past four years, I've never had a problem making email campaigns.

What do you dislike most about this product?

The steep learning curve might be a turnoff for those who have never used an email marketing platform. Aside from this, the customer service department is nonexistent because a response takes days. It's unfortunate, particularly considering the hefty platform fee you're paying. Inadequate technical support and documentation.

What recommendations would you give to someone considering this product?

We purchased an Adobe Campaign Classic license to send customized email messages. Additionally, we can design websites for our business clientele. Adobe Campaign Classic allows us to launch real-time and batch email campaigns. Implementing and integrating Adobe Campaign is quite simple. Within a few weeks, we had it implemented and interconnected with other programs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Yorvini Mariano R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

With ActiveCampaign your business grows

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

In our branches it has been essential to have this platform, it has helped us to emerge in all our varieties of services and customers, no doubt committed to customer success and product growth. Our marketing and automation process has improved from heaven to earth helping us to provide a better experience to our customers, but also in our work environment, making the work in our branches more dynamic and optimal.

What is your favorite aspect of this product?

The free training provided by ActiveCampaign is without a doubt a super advantage wherever we look at it, it allows us to have better trained employees with knowledge at their fingertips. ActiveCampaign provides excellent security by taking care of your data and even better by owning it 100%. Improve your relationship with customers from heaven to earth with the email marketing tool and automation that also includes CMR. Allows you to create landing pages with easy setup and combined well with statistics giving you a better contact history.

What do you dislike most about this product?

Some options can be quite outdated compared to the level of other tools provided by the platform, it would be nice to be able to split test features to improve performance when working and browsing the web, as they don't allow you to test statistical significance and track ongoing tests more optimally, sometimes speed could be affected and delay work by quite a few minutes a day.

What recommendations would you give to someone considering this product?

It is an excellent company that helps you to face the competitiveness in the business world, making your growth faster and without so many obstacles thanks to the learning it gives you about digitization and its optimal automation. It is an excellent platform consolidated with its effective marketing, saving you a lot of time in those small jobs that require dedication and many hours, it has a very flexible software that will undoubtedly serve you a lot.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Chikaike E.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Fantastic Product!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

The Software Has Great Content Authoring and Campaign Management

What is your favorite aspect of this product?

Usability is great Clean UI/UX Email Templates are amazing

What do you dislike most about this product?

The layouts can be edgy

What recommendations would you give to someone considering this product?

This platform is vital for sales engagement. It also provides a great function for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

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