In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Campaign Management
Dynamic Content
Segmentation
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.6
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
Please tell us why you think this review should be flagged.
Michelle D.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2023
I love the drag and drop capabilities
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The drag and drop feature is always great. Should I need to go in an fix any HTML issues, that is always available to me. If you need any additional resources or how-to guides, this is easily available as well.
What is your favorite aspect of this product?
Building the segmented lists is easy to do and makes so much sense when applying tags to contacts. Its easy to go in and updated or switch directions when building the triggered campaigns as well.
What do you dislike most about this product?
There is not much to dislike about this program. It does take time to build the automated responses but I think that has to do with the content that is made available by the team. Like most programs the testing can become cumbersome but over time you get the hang of it and becomes super easy. I would also be nice to have library to that can keep all over your images and or landing pages. I have seen that feature yet.
What recommendations would you give to someone considering this product?
I would recommend utilizing Active Campaign University. Its easy to follow videos and tutorials and helps get you familiar with the platform as a whole. It can even take you a step further in just what your doing now but can add to your skillset and teach additional tools that you weren't aware of.
Pros
- Reliable
- Respectful
- Fair
- Appreciates Incumbent Status
Please tell us why you think this review should be flagged.
Trisha B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jan 2023
Effective and scalable marketing for our benefits.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign allows us to have even greater positive results than other software with greater fame on the market, it is a system with better focus and quick results that increase our scalability in marketing, this software is much better than the others.
What is your favorite aspect of this product?
Email marketing is our main advantage when acquiring ActiveCampaign, since it allows great automation options to reach our clients massively and increase sales. It allows good fluidity in advertising campaigns, reduces labor effort as it is a system with great automation power and is very easy to use with quick training.
What do you dislike most about this product?
Our implementation was easy from the beginning, we didn't have any problems at all and our goals were achieved quickly, there have been no issues and we are very happy about it.
What recommendations would you give to someone considering this product?
If you want to achieve greater fluidity in advertising campaigns and better results in email marketing, this is the perfect software, it has clear and highly scalable functionalities to improve sales and attract customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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