In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Campaign Management
Dynamic Content
Segmentation
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.6
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Dani M.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2022
The best automated email marketing tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is a very complete platform, with many options and easy to configure.
What is your favorite aspect of this product?
Many options and easy to configure.
What do you dislike most about this product?
The price. They do not have free plans available.
What recommendations would you give to someone considering this product?
Very complete, you will not need to hire any additional tools. highly recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Generous
Please tell us why you think this review should be flagged.
Renate Stefania L.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Consistent communication with customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.
What is your favorite aspect of this product?
Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.
What do you dislike most about this product?
The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.
What recommendations would you give to someone considering this product?
I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Respectful
Please tell us why you think this review should be flagged.
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
ActiveCampaign to maintain marketing level uptight
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
A good software we found after being tired of our old platform – I will not disclose the name- but it was such a pain. We switched to ActiveCampaign after through research and mind if I tell you that they are incredible; from their services to their customer support and pricing everything is just incredible. It’s a platform that helps you with all marketing problems with ease of solutions.
What is your favorite aspect of this product?
ActiveCampaign is global. It is spread across 170 countries across the globe and there are numerous users that crosses number in thousands figure. You can do email marketing, marketing alongside automation and a full-fledge CRM. The integration part is mesmerizing because it can be easily integrated with almost all platforms, big or small, which makes it very easy to use.
What do you dislike most about this product?
This one is a good platform with lots of customization and integration abilities but I must say that all these benefits comes at a cost and the cost is timing. It takes lots of time to first get used to this software and learn all its ways for better usage and to enhance the performance.
What recommendations would you give to someone considering this product?
So many benefits and such reasonable price! Like where you get that? It comes with an app for both android and apple users, you can get the basic offer for simply $9 per month and you can manage almost all of your marketing tasks on one platform that is capable to collaborate on a global level.
Pros
- Enables Productivity
- Effective Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
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