Website Analytics
Top Hotjar Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.3

Composite
Score

+91

Emotional
Footprint

39

Reviews

Best Alternatives and Competitors to Hotjar

Compare how Hotjar stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Google

Google Analytics

8.9

Composite
Score

+91

Emotional
Footprint

796

Reviews

Reviews Say

Compared to Hotjar, Google Analytics is:

Worse at Support

Harder to Use

Less Caring

Less Transparent

Less Inspiring

Worse at Training

HubSpot

HubSpot Marketing Hub

8.9

Composite
Score

+90

Emotional
Footprint

111

Reviews

Reviews Say

Compared to Hotjar, HubSpot Marketing Hub is:

Worse at Support

Less Transparent

Less Inspiring

Less Caring

Less Reliable

Harder to Use

Semrush

Semrush

8.9

Composite
Score

+89

Emotional
Footprint

103

Reviews

Reviews Say

Compared to Hotjar, Semrush is:

Less Transparent

Less Inspiring

Worse at Support

Less Reliable

Worse at Integrating

Harder to Use

Matomo

Matomo

8.7

Composite
Score

+90

Emotional
Footprint

34

Reviews

Reviews Say

Compared to Hotjar, Matomo is:

Less Inspiring

Less Transparent

Worse at Training

Less Innovative

Less Caring

Harder to Use

Adobe Systems

Adobe Analytics

8.5

Composite
Score

+93

Emotional
Footprint

109

Reviews

Reviews Say

Compared to Hotjar, Adobe Analytics is:

More Efficient

More Respectful

Easier to Customize

More Innovative

Worse at Support

Harder to Use

Amplitude

Amplitude Analytics

8.3

Composite
Score

+96

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Hotjar, Amplitude Analytics is:

More Respectful

More Efficient

More Caring

Worse at Integrating

Harder to Customize

Worse at Support

Dynatrace

Dynatrace

8.3

Composite
Score

+99

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Hotjar, Dynatrace is:

More Efficient

More Caring

More Inspiring

More Innovative

More Transparent

Easier to Customize

Mixpanel

Mixpanel

8.2

Composite
Score

+93

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Hotjar, Mixpanel is:

More Respectful

More Transparent

More Innovative

Less Reliable

Worse at Support

Less Inspiring

Mouseflow

Mouseflow

7.8

Composite
Score

+89

Emotional
Footprint

41

Reviews

Reviews Say

Compared to Hotjar, Mouseflow is:

More Efficient

Less Innovative

Less Inspiring

Less Caring

Worse at Training

Harder to Use

Alexa

Alexa

7.5

Composite
Score

+88

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Hotjar, Alexa is:

Worse at Support

Less Innovative

Less Inspiring

Less Caring

Less Transparent

Worse at Training

Elastic

Elastic Observability

7.4

Composite
Score

+83

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Hotjar, Elastic Observability is:

Less Caring

Less Transparent

Worse at Training

Worse at Support

Less Reliable

Less Innovative

Most Popular Hotjar Comparisons