Top HubSpot Marketing Hub Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Common Features
Customer Journey Modelling | Email Marketing Automation | Marketing Analytics | Marketing Project Management | Marketing Asset Management | Social Media Marketing Management | Mobile Marketing Management | Conversion Propensity Modeling | Recommended Best Action | Opportunity Pipeline Tracking
9.0
Composite
Score
+92
Emotional
Footprint
256
Reviews
Best Alternatives and Competitors to HubSpot Marketing Hub
Compare how HubSpot Marketing Hub stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Brevo
Brevo
9.1
Composite
Score
+97
Emotional
Footprint
43
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Brevo is:
More Efficient
More Transparent
More Inspiring
More Caring
Better at Support
Easier to Implement
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
ActiveCampaign
ActiveCampaign
8.9
Composite
Score
+91
Emotional
Footprint
94
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, ActiveCampaign is:
More Transparent
Better at Integrating
Less Reliable
Harder to Use
Less Respectful
Less Caring
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Intuit
Mailchimp
8.8
Composite
Score
+89
Emotional
Footprint
237
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Mailchimp is:
More Efficient
Worse at Training
Less Transparent
Less Innovative
Worse at Support
Less Caring
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Adobe Systems
Adobe Marketo Engage
8.7
Composite
Score
+93
Emotional
Footprint
62
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Adobe Marketo Engage is:
More Inspiring
Easier to Customize
Better at Integrating
Harder to Use
Worse at Training
Less Transparent
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Constant Contact, Inc.
Constant Contact
8.6
Composite
Score
+89
Emotional
Footprint
94
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Constant Contact is:
Less Innovative
Less Efficient
Less Caring
Less Reliable
Harder to Customize
Worse at Training
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Omnisend
Omnisend
8.4
Composite
Score
+92
Emotional
Footprint
45
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Omnisend is:
Easier to Use
Easier to Implement
More Inspiring
Better at Support
More Innovative
Less Respectful
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.
Ortto
Ortto
8.3
Composite
Score
+93
Emotional
Footprint
29
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Ortto is:
Easier to Customize
Easier to Use
Easier to Implement
Better at Support
Better at Training
Better at Integrating
Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.
Keap
Keap
8.1
Composite
Score
+87
Emotional
Footprint
37
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Keap is:
Better at Integrating
Better at Support
Less Transparent
Less Efficient
Harder to Use
Less Respectful
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
Bloomreach Inc
Bloomreach Engagement
8.0
Composite
Score
+96
Emotional
Footprint
35
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Bloomreach Engagement is:
More Transparent
More Innovative
More Inspiring
More Caring
More Respectful
More Reliable
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
SALESmanago
SALESmanago
8.0
Composite
Score
+91
Emotional
Footprint
38
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, SALESmanago is:
Better at Support
More Caring
Better at Training
Easier to Implement
More Inspiring
Harder to Use
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
Salesforce.com Inc
Salesforce Pardot
7.7
Composite
Score
+79
Emotional
Footprint
72
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Salesforce Pardot is:
Harder to Customize
Less Transparent
Less Inspiring
Worse at Support
Harder to Use
Worse at Training
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
SAS Institute Inc.
SAS Marketing Automation
7.6
Composite
Score
+86
Emotional
Footprint
20
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, SAS Marketing Automation is:
Better at Support
More Respectful
Easier to Implement
Less Inspiring
Less Transparent
Less Reliable
Plan, test and execute marketing campaigns with marketing automation software. SAS Marketing Automation helps you analyze customer profitability, improve data quality and create customized, repeatable processes.
SugarCRM
Sugar Market
7.5
Composite
Score
+85
Emotional
Footprint
28
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Sugar Market is:
Less Transparent
Less Caring
Less Inspiring
Less Respectful
Less Efficient
Harder to Use
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
Dotdigital Group PLC
Dotdigital
7.3
Composite
Score
+78
Emotional
Footprint
28
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Dotdigital is:
Less Caring
Less Innovative
Less Transparent
Worse at Integrating
Less Efficient
Harder to Customize
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
Act-On Software
Act-On
6.8
Composite
Score
+72
Emotional
Footprint
25
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Act-On is:
Less Innovative
Less Inspiring
Less Respectful
Less Reliable
Less Efficient
Harder to Use
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
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