Customer Intelligence
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.7

Composite
Score

+87

Emotional
Footprint

120

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Semrush

Semrush

8.8

Composite
Score

+90

Emotional
Footprint

43

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Innovative

More Reliable

More Caring

Better at Support

Easier to Implement

More Inspiring

HubSpot

HubSpot Sales Hub

8.6

Composite
Score

+90

Emotional
Footprint

41

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Sales Hub is:

More Inspiring

More Transparent

More Innovative

Better at Training

Easier to Implement

Harder to Customize

Qualtrics

Qualtrics CoreXM

8.3

Composite
Score

+87

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Google Analytics, Qualtrics CoreXM is:

Easier to Implement

Better at Training

More Inspiring

More Reliable

Better at Support

Less Caring

Google

Looker

8.2

Composite
Score

+85

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Google Analytics, Looker is:

More Caring

Better at Support

Better at Training

More Innovative

Less Reliable

Less Inspiring

Adobe Systems

Adobe Analytics

8.1

Composite
Score

+89

Emotional
Footprint

45

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

Better at Support

More Innovative

More Caring

More Inspiring

More Respectful

Easier to Customize

Graphext

Graphext

8.0

Composite
Score

+99

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, Graphext is:

More Caring

Better at Training

More Transparent

More Efficient

Better at Support

More Inspiring

SAP

SAP Analytics Cloud

7.6

Composite
Score

+86

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, SAP Analytics Cloud is:

More Caring

More Transparent

Harder to Customize

Less Inspiring

Less Reliable

Worse at Integrating

Audiense Ltd

Audiense Insights

7.6

Composite
Score

+88

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Google Analytics, Audiense Insights is:

More Transparent

More Reliable

Easier to Implement

Worse at Integrating

Less Caring

Harder to Customize

People Pattern

People Pattern

7.4

Composite
Score

+89

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Google Analytics, People Pattern is:

More Caring

More Inspiring

More Innovative

Better at Integrating

Easier to Use

Less Reliable

Microsoft Corporation

Dynamics 365 Customer Insights

7.4

Composite
Score

+86

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Google Analytics, Dynamics 365 Customer Insights is:

Easier to Implement

More Efficient

More Caring

Better at Support

More Reliable

Less Inspiring

Salesforce.com Inc

Tableau CRM Analytics

7.3

Composite
Score

+83

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, Tableau CRM Analytics is:

More Caring

Less Inspiring

Less Innovative

Worse at Integrating

Less Transparent

Less Efficient

Oracle

Oracle Unity Customer Data Platform

7.0

Composite
Score

+78

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Google Analytics, Oracle Unity Customer Data Platform is:

Less Reliable

Less Caring

Less Respectful

Less Innovative

Worse at Integrating

Less Inspiring

Most Popular Google Analytics Comparisons