Zoho

Zoho CRM

Composite Score

8.8 /10

CX Score

9.0 /10

271 Reviews Write a Review

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What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Midmarket category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

2 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

3 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Gold Medalist

2022

10 Top Rated Capabilities

11 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Gold Medalist

2021

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 90%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

3% Negative

7% Neutral

90% Positive

Pros

Trustworthy
Reliable
Fair
Acts with Integrity

Feature Ratings

Average 84

Collaboration

Lead Management

Customer Service Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Lead Management

Score 8.8

View Zoho CRM in this category (opens in a new tab)

Customer Relationship Management - Enterprise

Score 8.2

View Zoho CRM in this category (opens in a new tab)

Zoho CRM Reviews

John P.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Solid Beginners CRM

Likeliness to Recommend

5 /10

What differentiates Zoho CRM from other similar products?

Zoho is one of the better deals for your dollars in the CRM space.

What is your favorite aspect of this product?

The price point makes this an easily accessible product.

What do you dislike most about this product?

When you need some deeper features, Zoho is simply lacking.

What recommendations would you give to someone considering this product?

Consider where you are at with your business and just how robust you need a CRM to be.

Pros

Continually Improving Product
Trustworthy
Efficient Service
Client Friendly Policies

Umberto L.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Perfect CRM Software For Business

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

While it's a great lead generation solution, it also houses top CRM features.

What is your favorite aspect of this product?

Managing and handling CRM features is easy. With this tool we push business sales thanks to Lead Generation Capabilities.

What do you dislike most about this product?

Well, no issues to think of Zoho CRM has been great.

What recommendations would you give to someone considering this product?

I'm recommending Zoho CRM for lead generation. It is the best and comes at a cost most businesses can afford.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Anne K.

Role: Operations
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

A leader in CRM capabilities.

Likeliness to Recommend

10 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM is highly customizable platform and this makes it a good fit for businesses of all sizes thus prove its versatility.

What is your favorite aspect of this product?

Zoho CRM is cost-effective, making it attractive for small to medium-sized businesses looking for a feature-rich yet affordable solution. The platform is intuitive and user-friendly, which helps reduce the learning curve for sales and marketing teams. From lead generation to deal closure and after-sales support, Zoho CRM covers every aspect of customer relationship management.

What do you dislike most about this product?

Zoho CRM has been efficient and we've not had any problems in using the platform across our organization at all thus prove to be reliable.

What recommendations would you give to someone considering this product?

Zoho CRM provides a robust, customizable, and cost-effective platform for managing customer relationships and improving sales performance, it will help drive forward your customer data and sales volume thus grow your organizational portfolio.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zoho CRM

What is Zoho CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Zoho CRM Ratings

86 Likeliness to Recommend

1 Since last award

94 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zoho CRM?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Lead Management

Customer Relationship Management - Enterprise

Zoho CRM Reviews

John P.

A Solid Beginners CRM

Likeliness to Recommend

Pros

Umberto L.

A Perfect CRM Software For Business

Likeliness to Recommend

Pros

Anne K.

A leader in CRM capabilities.

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Lead Management

Customer Service Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support