Zoho

Zoho CRM

Composite Score

8.7 /10

CX Score

9.0 /10

273 Reviews Write a Review

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What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Midmarket category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

2 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

3 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Gold Medalist

2022

10 Top Rated Capabilities

11 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Gold Medalist

2021

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 89%
Conflict Resolution:: 92%
Strategy & Innovation:: 88%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

3% Negative

6% Neutral

91% Positive

Pros

Trustworthy
Fair
Acts with Integrity
Reliable

Feature Ratings

Average 84

Collaboration

Lead Management

Customer Service Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Lead Management

Score 8.8

View Zoho CRM in this category (opens in a new tab)

Customer Relationship Management - Enterprise

Score 8.2

View Zoho CRM in this category (opens in a new tab)

Zoho CRM Reviews

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2020

Good entry level CRM, but lacking in several ways

Likeliness to Recommend

2 /10

Pros

Includes Product Enhancements
Fair

Cons

Slower Product Innovation
Commodity Features
Less Effective Service

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2021

Great product, helps achieve goals!

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Geneva F.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2020

The best CRM product I've ever tried.

Likeliness to Recommend

8 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM is a service that is distinguished by being completely personalized to adapt impressively to the standards of use that its users need, its system is highly guaranteed that is to say, unlike other services the functionality of Zoho CRM is indisputable, in the time that I have been using this service I have been impressed by how efficient it has been for our organization. The truth Zoho CRM is characterized by high quality.

What is your favorite aspect of this product?

One point I must say that I love Zoho CRM is that it is a very easy service to implement in any organization, the results obtained in the area of marketing are very impressive, the interface provided by this system is very intuitive and allows us to work with great ease. From my personal opinion I believe that the design of this platform is very special to adapt to the needs of its users, its price is of much advantage since it is very accessible compared to other existing alternatives, in conclusion Zoho CRM is an excellent alternative to choose at the time of acquiring a reliable marketing software.

What do you dislike most about this product?

The operation of this software in all the time I have used it with my team has proven to be very good, however I would love to have a more powerful support team to respond quickly to users when there are problems with the operation of this service. But really in all the time I have been using this platform we have only needed the support team twice, since this service works great most of the time.

What recommendations would you give to someone considering this product?

Personally I consider myself a very critical person when describing a software, Zoho CRM is a service that I consider unique for its high efficiency and really is a very good alternative to implement in any business for many reasons, the reason I consider most important is the incredible price offered by this platform. In my organization I have had the opportunity to see how good this service is and I recommend Zoho CRM with a lot of guarantee.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Zoho CRM

What is Zoho CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Zoho CRM Ratings

86 Likeliness to Recommend

1 Since last award

94 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Zoho CRM?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Lead Management

Customer Relationship Management - Enterprise

Zoho CRM Reviews

Good entry level CRM, but lacking in several ways

Likeliness to Recommend

Pros

Cons

Great product, helps achieve goals!

Likeliness to Recommend

Pros

Geneva F.

The best CRM product I've ever tried.

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Lead Management

Customer Service Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support