Semrush

Competitive Monitoring

Tracks activities such as product launches, marketing campaigns, price changes, website updates, and social media for constant updates.

Competitive Benchmarking

Compares key metrics and performance indicators to identify areas for lagging or excelling to adjust decision-making and goal setting.

Competitor Profiling

Creates detailed profiles for company background, product offerings, market positioning, customers, financials and personnel for understanding SWOT.

Data Aggregation and Integration

Collection, aggregation and organization of multiple data sources into other business tools including CRM and data visualization.

AI Text

Analyzes data on market trends, competitor actions, and customer feedback using machine learning and natural language processing to make informed decisions.

Market Share Analysis

Analyzes data and trends for insights into performance in specific markets or segments to identify opportunities and areas for improvement.

Pricing Intelligence

Monitors pricing strategies, changes, discounts, promotions, and bundling options to adjust prices accordingly and remain accordingly.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.