Competitive Intelligence (CIS) Software

Competitive Intelligence

What is Competitive Intelligence Software?

Competitive Intelligence software is a specialized software solution designed to streamline and enhance the gathering, organizing, and analyzing of information about competitors. This tool addresses the challenge of tracking multiple competitors across various channels, which can be complex and time-consuming.

Common Features

  • Market Share Analysis
  • Pricing Intelligence
  • Competitive Benchmarking
  • Data Aggregation and Integration
  • Competitive Monitoring
  • Competitor Profiling
  • AI Text

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Top Competitive Intelligence Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Semrush

Semrush

Composite Score
8.0 /10
CX Score
8.0 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Products below are ineligible for awards due to insufficient recent reviews

Ahrefs Pte. Ltd

Ahrefs

Composite Score
7.3 /10
CX Score
7.3 /10

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Less Generous
  • Under Delivered

Insufficient Data
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Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

WebCEO

WebCEO

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WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

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Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform brings together external competitive intel and internal knowledge from your team in the field then makes it easy for Sales to access the information wherever they are.

Similarweb Inc

Similarweb

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Similarweb is a software platform that helps you gain insights into your competitors and market trends. Backed by intelligent and comprehensive views of digital traffic, the Similarweb platform gives you the data and insight you need to succeed online.

Seobility

Seobility

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Seobility is an online SEO software for better website optimization which helps you build better websites quickly, easily, and sustainably. Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. You can also analyze all problems of a single page in the page browser.

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Quid stands at the forefront of AI-driven consumer and market intelligence. Their generative AI provides organizations with an unparalleled, holistic insight into customer context. Beyond just capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Trusted by the world’s largest companies, including Ogilvy, T-Mobile, Lufthansa, and Walmart, Quid is the go-to partner for an in-depth understanding of customer and market dynamics.

BOSCO (Ask Bosco)

ASK BOSCO

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Maximize your digital marketing with ASK BOSCO - the AI-powered Marketing Analytics platform for brands, agencies, and retailers. Bosco's algorithm seamlessly integrates your internal marketing data to create customized reporting dashboards, giving you a comprehensive view of your marketing performance. ASK BOSCO can quickly gain valuable insights and make data-driven decisions to optimize your digital marketing spend and drive business growth, including forecasting your future online campaigns with 96% accuracy. ASK BOSCO can help you and your business take control of your digital marketing, reduce your ad spend, and make more profit.

Crayon

Crayon

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Crayon is a competitive intelligence platform that monitors your competitors, alerts you to relevant intel, and enables your sales team to win deals. Market-leading B2B companies—including Gong, Dropbox, and ZoomInfo. Crayon is amost powerful CI software solution for building a sustainable business advantage. It provides the sharpest competitive insights and the broadest organizational impact, allowing users to track all of its competitive intel, all in one place.