Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

121 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

5 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 83%
Conflict Resolution:: 93%
Strategy & Innovation:: 89%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

3% Neutral

95% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Trustworthy

Feature Ratings

Average 84

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Data Visualization

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Aakash K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Very helpful, easy to use, have a lot of options.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

This product have wife range of options.

What is your favorite aspect of this product?

Keyword Analysis

What do you dislike most about this product?

Very expensive.

What recommendations would you give to someone considering this product?

Have everything related to search engine optimisation.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rob A.

Role: Information Technology
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Top of the SEO Optimization pile. A must have.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The integrity and wide spectrum of tools available as a resource when analyzing a website. The tools are excellent and really help with taking a website that is not searchable and making it SEO friendly.

What is your favorite aspect of this product?

The Site Audit tool. This is the primary tools we use and can tell you all the issues that is affecting the site and site searchability It's an indispensable tool for SEO managers

What do you dislike most about this product?

The price. Very expensive when adding additional features,

What recommendations would you give to someone considering this product?

If you are looking to make a website searchable and appears in the engines, then this is definitely the tool for you. It has an extensive arsenal of elements that help and indicate to you what is going wrong with the website and how to fix it,

Pros

Reliable
Performance Enhancing
Effective Service
Caring

Cons

Less Respectful

Navaneetha K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush's comprehensive features, including keyword research and competitor analysis, set it apart in the digital marketing landscape. Its actionable insights and user-friendly interface empower businesses to optimize strategies effectively, making it a standout choice for enhancing online presence.

What is your favorite aspect of this product?

Its comprehensive suite of tools for digital marketing, encompassing everything from SEO to PPC advertising and content marketing. This breadth of functionality makes it a versatile and valuable resource for businesses looking to optimize their online strategies effectively.

What do you dislike most about this product?

SEMrush's pricing to be a downside, particularly for smaller businesses or those on a tight budget. Additionally, the sheer breadth of features and data can be overwhelming for new users, leading to a potentially steep learning curve. However, once users become familiar with the platform, they can harness its power more effectively.

What recommendations would you give to someone considering this product?

Start with a trial to explore features, prioritize your marketing needs, utilize educational resources, and select a plan that fits your budget. Continuously monitor performance metrics and adjust strategies based on SEMrush's insights to optimize digital marketing efforts effectively.

Pros

Enables Productivity
Efficient Service
Fair
Generous Negotitation

Cons

Less Inspiring

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

89 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Semrush?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Aakash K.

Very helpful, easy to use, have a lot of options.

Likeliness to Recommend

Pros

Rob A.

Top of the SEO Optimization pile. A must have.

Likeliness to Recommend

Pros

Cons

Navaneetha K.

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Data Visualization

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support