Semrush Customer Reviews 2024

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

88 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

4% Neutral

93% Positive

Pros

Efficient Service
Acts with Integrity
Performance Enhancing
Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Data Visualization

Device and Browser Analytics

Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.0

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Semrush Reviews

Bailey W.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Excellent tool for SEO strategy

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

My favorite aspect of Semrush is the keyword magic tool. It makes it so easy to do keyword research, find all the relevant keywords you want to target and create lists to analyze and export later.

What do you dislike most about this product?

There's not much to dislike. It would be nice if integrating with Looker Studio were available on a cheaper plan. We don't pay enough to be able to export SEMrush data to Looker Studio, which would make SEO reporting much more streamlined.

What recommendations would you give to someone considering this product?

It is a must have for developing a comprehensive SEO strategy, identifying keywords to target, content to create, website issues to fix, and much more.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Unique Features

Navaneetha K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush's comprehensive features, including keyword research and competitor analysis, set it apart in the digital marketing landscape. Its actionable insights and user-friendly interface empower businesses to optimize strategies effectively, making it a standout choice for enhancing online presence.

What is your favorite aspect of this product?

Its comprehensive suite of tools for digital marketing, encompassing everything from SEO to PPC advertising and content marketing. This breadth of functionality makes it a versatile and valuable resource for businesses looking to optimize their online strategies effectively.

What do you dislike most about this product?

SEMrush's pricing to be a downside, particularly for smaller businesses or those on a tight budget. Additionally, the sheer breadth of features and data can be overwhelming for new users, leading to a potentially steep learning curve. However, once users become familiar with the platform, they can harness its power more effectively.

What recommendations would you give to someone considering this product?

Start with a trial to explore features, prioritize your marketing needs, utilize educational resources, and select a plan that fits your budget. Continuously monitor performance metrics and adjust strategies based on SEMrush's insights to optimize digital marketing efforts effectively.

Pros

Enables Productivity
Efficient Service
Fair
Generous Negotitation

Cons

Less Inspiring

Berkay A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

User friendly interface

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Customer support

What is your favorite aspect of this product?

Competitor analysis

What do you dislike most about this product?

Integrations could be more

What recommendations would you give to someone considering this product?

Have a demo first

Pros

Trustworthy
Effective Service
Over Delivered
Includes Product Enhancements

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Bailey W.

Excellent tool for SEO strategy

Likeliness to Recommend

Pros

Navaneetha K.

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

Pros

Cons

Berkay A.

User friendly interface

Likeliness to Recommend

Pros

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Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

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