
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Acts with Integrity
- Efficient Service
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Paid Search Integration
Search Engine Optimization
Data Visualization
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Business Value Created
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews

Payton B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
Love SEM Rush but they nickel and dime
Likeliness to Recommend
What differentiates Semrush from other similar products?
It's basically industry standard and not too expensive. Lots of optional features but they will cost you.
What is your favorite aspect of this product?
You can get up and running same-day and their support is rather quick.
What do you dislike most about this product?
They try to charge you for a lot of things.
What recommendations would you give to someone considering this product?
Try it out with a free account/free trial if you can before purchasing but it'll definitely work for you! Just make sure you have a key person responsible for manning the SEMRush ship.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Helps Innovate
Cons
- Charges for Enhancements
Please tell us why you think this review should be flagged.
Rene D.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2024
The Greatest Marketing tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Its extensive SEO, PPC, and content marketing tools are great.
What is your favorite aspect of this product?
I can quickly find and fix technical SEO problems when I do site checks. I like how often the trends are updated.
What do you dislike most about this product?
It can be hard for beginners who only need simple tools.
What recommendations would you give to someone considering this product?
The tool can be used for many things, which is great for companies that need one for client work.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Tarun S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Best For Boosting Website SEO
Likeliness to Recommend
What differentiates Semrush from other similar products?
It offers powerful local SEO tools which are very beneficial for businesses with a physical presence.
What is your favorite aspect of this product?
It can handle large websites very smoothly because of its competitive analysis capabilities.
What do you dislike most about this product?
The price of Semrush is quite high, but its awesome features make it more valuable than the cost.
What recommendations would you give to someone considering this product?
I would recommend Semrush to every digital marketing company considering a purchase.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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