Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

117 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 82%
Conflict Resolution:: 93%
Strategy & Innovation:: 88%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

3% Neutral

95% Positive

Pros

Efficient Service
Acts with Integrity
Trustworthy
Effective Service

Feature Ratings

Average 83

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Data Visualization

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

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Semrush Reviews

Alex W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jun 2022

Better SEO & Content = More Sales

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

I love that SEM Rush basically does everything for you. I've never worked with a product that adds so much value.

What is your favorite aspect of this product?

The Content Optimization. It adds in SEO Keywords to content writing, makes our online pages MUCH better. No keyword left behind. Drives a lot more page views and sales.

What do you dislike most about this product?

Nothing I can say that I dislike about.

What recommendations would you give to someone considering this product?

This product is great if you're looking to take advantage of SEO and content writing. The analytics are great as well.

Pros

Saves Time
Caring
Fair
Acts with Integrity

Sümmani D.

Role: Industry Specific Role
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Easy to use for website analytics

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

All markets included

What is your favorite aspect of this product?

Keyword magic tool

What do you dislike most about this product?

Lack of app analytics

What recommendations would you give to someone considering this product?

Does not include app analytics

Pros

Caring
Helps Innovate
Continually Improving Product
Reliable

Steven S.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Best way to learn your website analytics

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The number of tools and capabilities. Yes, there are some other options but I find SEMRUSH's dashboard easy to understand and use. I can also gather most of this info by using a variety of other free programs however, it is just easier and faster with it all being in one location.

What is your favorite aspect of this product?

The amount of info you can gather is crazy! But then it is up to you to do something with it. Find where and how to improve your website. How many errors and warnings there are and what to do about them.

What do you dislike most about this product?

Mainly, it is the lack of knowledge and time on my part. I understand why there are SEO companies out there where this is all they do. It takes time to understand and correct websites in order to help them be optimized. Especially when Google and others keep changing their algorithms and how they crawl and rank websites.

What recommendations would you give to someone considering this product?

It has been very helpful in letting me know where I can improve my website but at the same time it is overwhelming and I don't know how to fix some of the issues.

Pros

Trustworthy
Helps Innovate
Reliable
Unique Features

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Semrush Ratings

89 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Semrush?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Alex W.

Better SEO & Content = More Sales

Likeliness to Recommend

Pros

Sümmani D.

Easy to use for website analytics

Likeliness to Recommend

Pros

Steven S.

Best way to learn your website analytics

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Data Visualization

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Customer Journey Modelling

API Framework

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

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Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

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