What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
96 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Acts with Integrity
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Search Engine Optimization
Paid Search Integration
Data Visualization
Device and Browser Analytics
Audience Demographics
Customer Value Analysis
API Framework
Customer Journey Modelling
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Vendor Support
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Semrush Reviews
Joseph R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
A solid digital marketing tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush offers a lot of ways to study and improve your own website that competitors cannot. While you analyze your competitors, Semrush lets you stack your site up right next to theirs to compare strengths and weaknesses.
What is your favorite aspect of this product?
The position tracking tool allows you to track SERPs and how you rank on them, including SERP features. With this SEO tracker, you can monitor specific geolocations and types of devices, sort tracking results, and statistics using various settings and filters, spot cannibalization issues, compare your SEO performance to that of the competitors, and export SEO reports.
What do you dislike most about this product?
There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.
What recommendations would you give to someone considering this product?
Without hesitation I recommend the tool. Semrush is a very good solution that provides you with the key information you'll need to improve your search rankings.
Pros
- Caring
- Continually Improving Product
- Efficient Service
- Client's Interest First
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Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Best All Purpose SEO Tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
I have used SpyFU in earlier days and while comparing both the tools I realized that SpyFu is a competitive study tool, whereas Semrush is an all-purpose SEO tool. Another big flaw with SpyFu is that it only has two geo databases (United States's and United Kingdoma's) where as Semrush provides databases of 142 countries.
What is your favorite aspect of this product?
The auditing and link-building tools provided by SEMRush are outstanding. Aside from that, Keyword Magic Tool is the finest tool for grouping all of a campaign's keywords in one place. This is a unique feature not seen in any other tool.
What do you dislike most about this product?
You can't really rely on the Keyword Difficulty tool, and the user interface is a little clunky and not the most intuitive. Apart from these two, the pricing is slightly more than that of competitors.
What recommendations would you give to someone considering this product?
Everything can be viewed and understood in one platform, from backlink profile to website analysis, content to backlink and opportunity, and advertising research to brand monitoring. Semrush is a single-place repository for all the metrics needed to understand a website.
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Caring
Cons
- Vendor's Interest First
- Under Delivered
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