What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Data Aggregation
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Segment Reviews
Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Fantastic product for personalization!
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment is a great platform for understanding your audience, their behaviors, affinities, and it is easy to integrate with.
What is your favorite aspect of this product?
Segment helps create and tailor the perfect customer experiences for your users based on their behaviors! It makes personalization super easy.
What do you dislike most about this product?
Segment is a great platform to use, it is very intuitive, and there are no downsides to using Segment.
What recommendations would you give to someone considering this product?
Highly recommend using and leveraging segment to understand your customers and create personalized experiences.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
E k.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Aug 2022
Easy to use
Likeliness to Recommend
What differentiates Segment from other similar products?
Ease of use
What is your favorite aspect of this product?
Reliability and ease of use
What do you dislike most about this product?
Interface could be better
What recommendations would you give to someone considering this product?
I don’t have any
Pros
- Fair
- Trustworthy
- Efficient Service
- Caring
Cons
- Less Reliable
- Less Productive
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
Breadth of integrations for marketing use
Likeliness to Recommend
Pros
- Caring
- Respectful
- Efficient Service
- Effective Service