What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSegment Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Segment.
85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Data Aggregation
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Segment Reviews
David B.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Seems expensive
Likeliness to Recommend
What differentiates Segment from other similar products?
The data connection aspects of segment with many other platforms is much better than anything else I have seen.
What is your favorite aspect of this product?
The data connection api
What do you dislike most about this product?
The accessibility
What recommendations would you give to someone considering this product?
I would say that they should test it and trial it extensively before making a decision
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Mohammad H.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2022
Easy to use, but not affordable for small business
Likeliness to Recommend
What differentiates Segment from other similar products?
Easy to use, understandable dashboard and it provides native integrations to get events and data from many services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.
What is your favorite aspect of this product?
Easy to use and super easy implementation almost with all platforms and also great help & documentation
What do you dislike most about this product?
A bit pricy and lacks an affordable plan with more features for startups
What recommendations would you give to someone considering this product?
Allow time for dev teams to read the documentation before even implementing & Understand what destinations/sources you will use and if they are ready to use out of the box
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Easy to understand and find actionable insights
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity