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What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
1
Since last award
88 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Trustworthy
- Fair
- Generous Negotitation
- Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Generation
Prospect Tracking
Lead Distribution
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Business Value Created
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
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Salesforce Pardot Reviews
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Shardul K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2021
Most Efficient software with minimal efforts.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot provides one best efficient marketing automation software in the market. It is easier to create an engagement journey in Pardot and execute it. Simple 4-5 steps with tasks attached to it and voila the journey ready. The software can be easily aligned with our organisational goals and has proven to give us better results in terms if lead automation, nurturing and generation as compared to before.
What is your favorite aspect of this product?
Ease of generating a marketing journey to expand your outreach within few steps and tracking it back in Salesforce. Being a Salesforce native product implementation and usage is simpler.
What do you dislike most about this product?
Well although you can create rules to avoid spamming there is still a leakage in the leads while filtering spam leads. They should not reach actual sales funnel. Other part of while tracking is Pardot can't determine false positive. There are many leads with same activity time and actual false activities but comes with scoring. Scoring needs to improve.
What recommendations would you give to someone considering this product?
Easy to use, efficient in giving results, best to calculate ROI in terms if lead nurture and increase your conversion rate. If you are considering Pardot you are already on a right track.
Pros
- Saves Time
- Transparent
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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Poonam B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Oct 2021
Good functionality but bit costly
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Time saver, multiple automation access with smooth transition.
What is your favorite aspect of this product?
Nurture stream
What do you dislike most about this product?
Multiple rule setup
What recommendations would you give to someone considering this product?
Must try if you are a large enterprise
Pros
- Respectful
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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Suman B.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
Must have tool.It'sbit costly but result oriented.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
This gaves you a wide range of Automations and setup the integration with any other 3p Apps which makes the functionality smooth and effective. This is a real time saver and result oriented tool to use.
What is your favorite aspect of this product?
Automation & Engagement studio
What do you dislike most about this product?
Too many options to automate the same thing😊
What recommendations would you give to someone considering this product?
Any business in any industry must have Salesforce Pardot in terms of making their product and customer journey smooth and result based.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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