Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
8.0 /10
CX Score
8.2 /10
Salesforce Pardot
8.0 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Lead Management category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

88 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
2% Neutral
93% Positive

Pros

  • Trustworthy
  • Fair
  • Generous Negotitation
  • Friendly Negotiation

Feature Ratings

Average 83

Lead and Contact Categorization

88

Lead Generation

87

Prospect Tracking

85

Lead Distribution

83

Analytics and Reporting

81

Omni-Channel Communication Tracking

79

Interaction Planning

77

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

80

Ease of Data Integration

79

Ease of IT Administration

79

Ease of Implementation

78

Business Value Created

78

Vendor Support

77

Availability and Quality of Training

77

Quality of Features

77

Product Strategy and Rate of Improvement

74

Ease of Customization

74

Breadth of Features

73

Salesforce Pardot Reviews

Shardul K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Most Efficient software with minimal efforts.

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Pardot provides one best efficient marketing automation software in the market. It is easier to create an engagement journey in Pardot and execute it. Simple 4-5 steps with tasks attached to it and voila the journey ready. The software can be easily aligned with our organisational goals and has proven to give us better results in terms if lead automation, nurturing and generation as compared to before.

What is your favorite aspect of this product?

Ease of generating a marketing journey to expand your outreach within few steps and tracking it back in Salesforce. Being a Salesforce native product implementation and usage is simpler.

What do you dislike most about this product?

Well although you can create rules to avoid spamming there is still a leakage in the leads while filtering spam leads. They should not reach actual sales funnel. Other part of while tracking is Pardot can't determine false positive. There are many leads with same activity time and actual false activities but comes with scoring. Scoring needs to improve.

What recommendations would you give to someone considering this product?

Easy to use, efficient in giving results, best to calculate ROI in terms if lead nurture and increase your conversion rate. If you are considering Pardot you are already on a right track.

Pros

  • Saves Time
  • Transparent
  • Helps Innovate
  • Continually Improving Product

Poonam B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2021

Good functionality but bit costly

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Time saver, multiple automation access with smooth transition.

What is your favorite aspect of this product?

Nurture stream

What do you dislike most about this product?

Multiple rule setup

What recommendations would you give to someone considering this product?

Must try if you are a large enterprise

Pros

  • Respectful
  • Includes Product Enhancements
  • Helps Innovate
  • Continually Improving Product

Suman B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2021

Must have tool.It'sbit costly but result oriented.

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

This gaves you a wide range of Automations and setup the integration with any other 3p Apps which makes the functionality smooth and effective. This is a real time saver and result oriented tool to use.

What is your favorite aspect of this product?

Automation & Engagement studio

What do you dislike most about this product?

Too many options to automate the same thing😊

What recommendations would you give to someone considering this product?

Any business in any industry must have Salesforce Pardot in terms of making their product and customer journey smooth and result based.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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