Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
8.0 /10
CX Score
8.2 /10
Salesforce Pardot
8.0 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Lead Management category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

88 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
2% Neutral
93% Positive

Pros

  • Trustworthy
  • Fair
  • Generous Negotitation
  • Friendly Negotiation

Feature Ratings

Average 83

Lead and Contact Categorization

88

Lead Generation

87

Prospect Tracking

85

Lead Distribution

83

Analytics and Reporting

81

Omni-Channel Communication Tracking

79

Interaction Planning

77

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

80

Ease of Data Integration

79

Ease of IT Administration

79

Ease of Implementation

78

Business Value Created

78

Vendor Support

77

Availability and Quality of Training

77

Quality of Features

77

Product Strategy and Rate of Improvement

74

Ease of Customization

74

Breadth of Features

73

Salesforce Pardot Reviews

Luis R.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

It is a great marketing tool, not cheap but great.

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

The amount of integrated features and its native integration with other Salesforce Cloud products

What is your favorite aspect of this product?

The email tracking and automations based on actions features

What do you dislike most about this product?

The internal administrative reports, to check on email queues or activities

What recommendations would you give to someone considering this product?

Use the free trial version to do a proof of concept prior to purchasing

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Efficient Service

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Awesome Product

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Ease of integrations B/w different marketing and sales tools

What is your favorite aspect of this product?

Iit allow us to create complicated workflows in a easy manner and ease of integration

What do you dislike most about this product?

UI is bit clubssy

What recommendations would you give to someone considering this product?

Improve UI

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Efficient Service

Sukhpreet K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Awesome Marketing Automation platform to grow

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

It's client commitment is mind boggling, kind of one-stop solution for prospects, campaigns, leads, reports, and mass email communications. On top of that pardot gives you administrator access over all clients in Pardot Application. Really helpful to manage project for marketing automation with customers and users

What is your favorite aspect of this product?

Lead generation, Opportunity conversion, real-time alerting for the conversion and intelligent interaction with detailed view creation of prospects is fascinating. The help gave is brilliant and responsive. The look and feel are very client cordial.

What do you dislike most about this product?

Sometime notification are not working otherwise as a marketer I love this tool to manage all my leads and real time activity to grow my business in every aspect.

What recommendations would you give to someone considering this product?

Outstanding tool to get the marketing automation with customers and users to track lead and everything to grow business.

Pros

  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation
  • Saves Time

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