Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.8 /10
CX Score
8.0 /10
Salesforce Pardot
7.8 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Lead Management category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

88 Plan to Renew

76 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
85%
Negotiation and Contract:
90%
Conflict Resolution:
92%
Strategy & Innovation:
76%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

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5% Negative
1% Neutral
94% Positive

Pros

  • Trustworthy
  • Fair
  • Generous Negotitation
  • Friendly Negotiation

Feature Ratings

Average 83

Lead and Contact Categorization

88

Lead Generation

87

Prospect Tracking

85

Lead Distribution

84

Analytics and Reporting

82

Omni-Channel Communication Tracking

80

Interaction Planning

78

Vendor Capability Ratings

Average 78

Usability and Intuitiveness

80

Ease of Data Integration

80

Ease of IT Administration

80

Ease of Implementation

79

Business Value Created

79

Vendor Support

78

Availability and Quality of Training

78

Quality of Features

77

Product Strategy and Rate of Improvement

75

Ease of Customization

74

Breadth of Features

74

Salesforce Pardot Reviews

Jane B.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Lead generator

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Steady flow of high quality leads

What is your favorite aspect of this product?

The leads is

What do you dislike most about this product?

I don’t dislike anything about the product

What recommendations would you give to someone considering this product?

If you need leads for sales then this is the product to purchase

Pros

  • Enables Productivity
  • Saves Time
  • Performance Enhancing
  • Effective Service

Cons

  • Less Transparent
  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jun 2021

Great product, a bit clunky at times

Likeliness to Recommend

8 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Cons

  • Vendor's Interest First

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