Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
8.0 /10
CX Score
8.2 /10
Salesforce Pardot
8.0 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Lead Management category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

88 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
2% Neutral
93% Positive

Pros

  • Trustworthy
  • Fair
  • Generous Negotitation
  • Friendly Negotiation

Feature Ratings

Average 83

Lead and Contact Categorization

88

Lead Generation

87

Prospect Tracking

85

Lead Distribution

83

Analytics and Reporting

81

Omni-Channel Communication Tracking

79

Interaction Planning

77

Vendor Capability Ratings

Average 77

Usability and Intuitiveness

80

Ease of Data Integration

79

Ease of IT Administration

79

Ease of Implementation

78

Business Value Created

78

Vendor Support

77

Availability and Quality of Training

77

Quality of Features

77

Product Strategy and Rate of Improvement

74

Ease of Customization

74

Breadth of Features

73

Salesforce Pardot Reviews

Bhupender Singh R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2021

Stable and can handle large amount of data.

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Strong integration with salesforce. Product stability.

What is your favorite aspect of this product?

Integration with salesforce and create complex reports within salesforce from the data of Pardot.

What do you dislike most about this product?

User experience is dated, feels very slow, and costing is high.

What recommendations would you give to someone considering this product?

Yeah, if you are using salesforce you can utilise it well.

Pros

  • Reliable
  • Acts with Integrity
  • Transparent
  • Security Protects

Abhishek T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Pardot excellence

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

ease of use and integration with salesforce

What is your favorite aspect of this product?

prospect management and email marketing

What do you dislike most about this product?

user interface could be improve to look more welcoming

What recommendations would you give to someone considering this product?

spend some time to understand the features completely and you'll make max use of it as a marketing tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sazzad N.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Best marketing platform

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Salesforce Pardot has well set out features that are very effective in marketing and managing sales.

What is your favorite aspect of this product?

My experience with this platform has been awesome and its performance is always the best. Our customers contacts are arranges and stored in a secure database for referencing when needed.

What do you dislike most about this product?

I have nothing to dislike from the performance of this tool.

What recommendations would you give to someone considering this product?

I highly recommend this platform for better management of sales and marketing processes.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Inspires Innovation
  • Caring

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