Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.1 /10

CX Score

8.4 /10

32 Reviews Write a Review

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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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8 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Product Impact

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

7 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 96%
Negotiation and Contract:: 83%
Conflict Resolution:: 94%
Strategy & Innovation:: 91%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Saves Time
Effective Service

Feature Ratings

Average 81

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Also Featured in...

Website Analytics

Score 8.2

View Mixpanel in this category (opens in a new tab)

Mixpanel Reviews

Federico M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

"The best product analytics"

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

The ease in collecting and interacting with the collected data, in addition to the different analysis options made available by the tool.

What is your favorite aspect of this product?

Mixpanel is the best analytics tool. Its best aspects are in the ease of integration, in the consistency and solidity of the collected data and above all the infinite possibilities of analysis that this tool is able to generate, starting from the most basic ones down to the smallest detail.

What do you dislike most about this product?

I did not find any particular negative aspects in the tool.

What recommendations would you give to someone considering this product?

Mixpanel is an excellent product and I would recommend it to anyone who wants to better understand the data generated by their platform. The integration is simple and, following an initial learning phase, it is possible to start using the tool at its best for both technical and business / marketing teams.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Priyanka A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

A perfect solution for website analytics

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Mix panel is my favorite solution for website analytics. Also, the reporting is very detailed which helps you to easily understand the user behavior.

What is your favorite aspect of this product?

The integration is super easy. I was able to understand it within the couple of hours. due to the proper documentation.

What do you dislike most about this product?

There is nothing which I dislike about this tool. I am using it for website analytics and It has all the options available for website analytics.

What recommendations would you give to someone considering this product?

If you are looking for a proper website analytics system then this is the best option.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Paolo S.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Easy to use and extremely powerful for any PM

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

It's extremely easy to use. Any PM or product designer can run quantitative discovery activities independently.

What is your favorite aspect of this product?

The learning curve is really smooth

What do you dislike most about this product?

A better mobile app

What recommendations would you give to someone considering this product?

It's a game changer to improve the productivity of your product organization

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Mixpanel Ratings

88 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Mixpanel?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Website Analytics

Mixpanel Reviews

Federico M.

"The best product analytics"

Likeliness to Recommend

Pros

Priyanka A.

A perfect solution for website analytics

Likeliness to Recommend

Pros

Paolo S.

Easy to use and extremely powerful for any PM

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Ease of Customization