Mixpanel
8.0 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Effective Service

Feature Ratings

Average 81

Analytics and Reporting

88

Device and Browser Analytics

86

Data Integrity

85

Conversion Analysis

84

Audience Segmentation

83

Data Analysis and Survey Function

82

Data Warehousing

82

API Framework

80

Marketing Analytics

79

Data Management

79

Mobile Functionality

76

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Quality of Features

87

Business Value Created

86

Product Strategy and Rate of Improvement

85

Breadth of Features

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

78

Ease of Customization

77

Ease of IT Administration

77

Mixpanel Reviews

Alejandra P.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2022

Mixpanel: Dedicated to their areas of expertise

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.

What is your favorite aspect of this product?

This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.

What do you dislike most about this product?

We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.

What recommendations would you give to someone considering this product?

Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Caring

Mykhailo G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent reporting and website analysis

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.

What is your favorite aspect of this product?

The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.

What do you dislike most about this product?

In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.

What recommendations would you give to someone considering this product?

It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Michael S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To understand how we communicate with consumers.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.

What is your favorite aspect of this product?

I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.

What do you dislike most about this product?

Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.

What recommendations would you give to someone considering this product?

I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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