Mixpanel Customer Reviews 2024

Mixpanel

Composite Score

8.0 /10

CX Score

8.3 /10

30 Reviews Write a Review

Claim Software

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

8 Top Rated Capabilities

7 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Saves Time
Effective Service

Feature Ratings

Average 81

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Analysis and Survey Function

Data Warehousing

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

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Website Analytics

Score 8.2

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Digital Adoption Platforms

Score 8.1

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Mixpanel Reviews

Bachu V.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Best tool for Product Analytics

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

The overall experience is much better. Plus the Integration was super easy. As an end user, I have hardly seen anyone struggling to use the mixpanel. Super easy and gives you the best insight!

What is your favorite aspect of this product?

The User experience is the best. I really love the fact how someone can easily learn Mixpanel and get started on day 0 itself. Overall the funnel insights and data analytics it provides with just few clicks is an absolute bliss!

What do you dislike most about this product?

Given that it helps you with product analysis on the go, it surely has some limitations when you want to get a complex data which might involve few logics which aren't present in Mixpanel. Neither you have an option to customise it.

What recommendations would you give to someone considering this product?

Mostly it would be to scope out your requirements in the beginning for a long term vision. The set up is cumbersome and might be difficult if you make too many changes after the integration.

Pros

Helps Innovate
Reliable
Enables Productivity
Efficient Service

Alessio A.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2023

A good analytics platform

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Mixpanel differentiates itself from other similar products by providing real-time analytics, granular user insights, and the ability to track user behavior across multiple platforms and devices. Its robust segmentation and funnel analysis capabilities allow businesses to understand user engagement and retention, and make data-driven decisions to improve their products and services. Additionally, Mixpanel offers a user-friendly interface and flexible pricing options, making it a popular choice among startups and enterprise companies alike.

What is your favorite aspect of this product?

Mixpanel's user-friendly interface, its robust data analysis and visualization capabilities, and its ability to provide real-time insights into user behavior.

What do you dislike most about this product?

The complexity of Mixpanel's user interface and the difficulty of setting up and configuring events and funnels.

What recommendations would you give to someone considering this product?

If you are considering using Mixpanel, my recommendation would be to take the time to properly set up your tracking and events to ensure you get the most out of the tool. Additionally, make use of the platform's analytics capabilities to gain insights into user behavior and inform your product decisions. Finally, take advantage of the available resources and support to maximize your use of the product.

Pros

Reliable
Performance Enhancing
Caring
Transparent

Tatora G.

Role: Information Technology
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Mixpanel Review

Likeliness to Recommend

5 /10

What differentiates Mixpanel from other similar products?

With Mixpanel, boosting conversion and retention becomes easy

What is your favorite aspect of this product?

The software is affordable and has made it easy to boost productivity The software makes conversion easy

What do you dislike most about this product?

I don't think I have any dislikes

What recommendations would you give to someone considering this product?

With the many benefits of Mixpanel, I recommend because it boosts productivity and conversion

Pros

Continually Improving Product
Reliable
Enables Productivity
Unique Features

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Website Analytics

Digital Adoption Platforms

Mixpanel Reviews

Bachu V.

Best tool for Product Analytics

Likeliness to Recommend

Pros

Alessio A.

A good analytics platform

Likeliness to Recommend

Pros

Tatora G.

Mixpanel Review

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Analysis and Survey Function

Data Warehousing

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

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Availability and Quality of Training

Ease of Customization

Ease of IT Administration