Mixpanel Customer Reviews 2024

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

32 Reviews Write a Review

Claim Software

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

Filter By

6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

Customer Value Analysis

API Framework

Audience Demographics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

View Mixpanel in this category (opens in a new tab)

Product Analytics

Score 8.0

View Mixpanel in this category (opens in a new tab)

Mixpanel Reviews

Sharon C.

Role: Industry Specific Role
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2021

Great product for monitoring website

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel Data Analytics gives us all insights on how our customers are interacting with our websites and social media accounts.

What is your favorite aspect of this product?

We highly depend on this product to market our institution on all our social media accounts. Clients who visit our website or leave any commend are closely monitored and their requests addressed.

What do you dislike most about this product?

I have not experienced any challenge from the performance of this great tool.

What recommendations would you give to someone considering this product?

Any company or individual that requires the most advanced tool in data analytics and insight provision can easily consider Mixpanel Data Analytics for excellent services.

Pros

Reliable
Efficient Service
Saves Time
Fair

MIGUEL ANGEL M.

Role: Operations
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Mixpanel grat option

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

easy usage and no complicated

What is your favorite aspect of this product?

the interface to used

What do you dislike most about this product?

need more option to compete with google

What recommendations would you give to someone considering this product?

integration more mobile feature and new languages

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies

Maria B.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Help verify accurate data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data.

What is your favorite aspect of this product?

The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain outstanding performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

What do you dislike most about this product?

Mixpanel has no built-in guides to help solve problems without contacting support.

What recommendations would you give to someone considering this product?

I like this program; if you buy it, you will love it; I am fully confident that the program works flawlessly because it involves multiple changes in data management processes. Sincerely, it is a success.

Pros

Continually Improving Product
Enables Productivity
Unique Features
Effective Service

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Sharon C.

Great product for monitoring website

Likeliness to Recommend

Pros

MIGUEL ANGEL M.

Mixpanel grat option

Likeliness to Recommend

Pros

Cons

Maria B.

Help verify accurate data

Likeliness to Recommend

Pros

Most Popular Mixpanel Comparisons

Google Analytics

Adobe Analytics

HubSpot Marketing Hub

Semrush

Mouseflow

Hotjar

Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

Customer Value Analysis

API Framework

Audience Demographics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization