Mixpanel Customer Reviews 2024

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

32 Reviews Write a Review

Claim Software

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

Customer Value Analysis

API Framework

Audience Demographics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Analytics

Score 8.0

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Mixpanel Reviews

Olivia S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Easy to use but limiting for marketers

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

many customers events that can be implemented, a wide variety of reports available

What is your favorite aspect of this product?

Insights into user behaviour in app

What do you dislike most about this product?

Cannot see the source of traffic that brought new users

What recommendations would you give to someone considering this product?

not suitable for ppc

Pros

Trustworthy
Inspires Innovation
Saves Time
Client Friendly Policies

Cons

Less Reliable
Less Productive
Leverages Incumbent Status

Dikoriro M.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.

What is your favorite aspect of this product?

I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy

What do you dislike most about this product?

No issues with Mixpanel. It is multipurpose and a must have

What recommendations would you give to someone considering this product?

I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform

Pros

Continually Improving Product
Reliable
Enables Productivity
Inspires Innovation

Alejandra P.

Role: Sales Marketing
Industry: Construction
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Oct 2022

Mixpanel: Dedicated to their areas of expertise

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.

What is your favorite aspect of this product?

This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.

What do you dislike most about this product?

We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.

What recommendations would you give to someone considering this product?

Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.

Pros

Efficient Service
Effective Service
Inspires Innovation
Caring

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Olivia S.

Easy to use but limiting for marketers

Likeliness to Recommend

Pros

Cons

Dikoriro M.

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

Pros

Alejandra P.

Mixpanel: Dedicated to their areas of expertise

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

Customer Value Analysis

API Framework

Audience Demographics

Customer Journey Modelling

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization