What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Transparent
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
Customer Value Analysis
API Framework
Audience Demographics
Customer Journey Modelling
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Carol M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Fast and secure platform for analysis
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel is very easy to use and easy to use, it has good support and they constantly add new functions to improve the product, it also allows me to see in real time what my clients are doing, the ability to see how users travel through Different streams of events is really useful to improve the correct set of solutions, it also allows me to visualize data and investigate user behavior, it uses statistical analysis to identify segments within its funnel that statistically convert more than the average.
What is your favorite aspect of this product?
I like the feature to add multiple statistics to a report and then multiple reports to a dashboard, I also love the ability to quickly adjust my breakdown analysis within the Insights tool, it has also been great to see how easily we've been able to implement it. throughout the company without training, the tool is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, I also love being able to create a quick dashboard and view them in my mobile application or on your site web, helps us to get to know the visitors of our website and this information is useful to us to improve our website.
What do you dislike most about this product?
I think it gets a bit tricky for a new user as the learning curve can be a bit steep, but once they have been explored it becomes very easy to use.
What recommendations would you give to someone considering this product?
You need to make sure you have the time and resources to learn how to use it well, I really like how much can be accomplished with the tool and the fact that customer service and community are available to help with clear solutions to any question that we may have, I recommend that you use this great tool.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Client Friendly Policies
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Mary B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2021
Excellent and versatile platform
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
This tool allows me to see in real time what my clients are doing, it is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, it also allows me to visualize data and investigate user behavior, it is also very informative to be able to understand what customer interests are by looking at the detailed usage report, dashboards are a great way to keep an eye on key trends to make sure everything runs smoothly, it has multiple features that will allow you to track customer action clients and measure the effectiveness of the application using events based on web pages.
What is your favorite aspect of this product?
My favorite tool is the information page, where we can analyze user activity in our application, I also like the ability to segment users who made conversions through its funnel, I also enjoy the capabilities to create panels and share them with My team also allows you to create custom dashboards to monitor your accounts, I also love creating dashboards that combine several reports into one to see a bigger picture of the data, I also appreciate the ease with which you can make quick charts of information without having to write SQL queries.
What do you dislike most about this product?
The only thing that I would like to see improved is the delay that technical support usually has in solving a problem, sometimes it can be frustrating.
What recommendations would you give to someone considering this product?
It is useful for products that have simple user paths and functions that are oriented to repeated use, it offers tools that allow these processes to be really easy to execute, it also provides information very quickly, I recommend it with great confidence.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Respectful
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Meyla M.
- Role: Finance
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2021
The best online web analysis tool.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Its excellent results, apart from a very effective and complete software
What is your favorite aspect of this product?
Mixpanel is an industry leading product and behavior analysis platform since many companies use it to optimize their products and increase participation of its users, as it makes extensive use of customer event data to analyze each of their products and behavior, and through this application you can track and collect this data from your specified sources and send it to Mixpanel in real time.Integration is pretty simple once it's fully enabled
What do you dislike most about this product?
It seems to me a very complete and effective application, with which we have not had any problems until now
What recommendations would you give to someone considering this product?
With Mixpanel, you can better understand the general behavior of your users and take the appropriate steps to increase engagement with them. If your goal is to improve customer retention and your business KPIs, then Mixpanel is a tool A must have in your marketing stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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