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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
4% Neutral
93% Positive

Pros

  • Reliable
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Auto-Responders

89

Email Delivery

89

Segmentation

87

Dynamic Content

87

A/B Testing

86

Email Templates

86

Campaign Management

85

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

88

Ease of Implementation

87

Ease of Customization

87

Usability and Intuitiveness

86

Ease of IT Administration

86

Quality of Features

86

Business Value Created

86

Breadth of Features

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Samuel [SAM] J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Best tool of Small and Medium scale firms

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Mailerlite is one of the best new-gen Email Marketing Tool for Bloggers, Freelancers, and Small and Medium Scale Enterprises. Mailerlite allows you to design smarter, new-gen newsletters and transactional emails. Mailerlite's pre-designed templates are world-class and free to use. You can easily attract new people and convert them into loyal fans using Mailerlite. Mailerlite has exciting pricing plans. Mailerlite's free plan allows you to add up to 1000 subscribers and send 12000 emails per month.

What is your favorite aspect of this product?

We get instant reports, click maps reports, and other analytics of our campaigns.

What do you dislike most about this product?

This tool's initial subscriber's approval and website integration process is strict and might take some time to activate the account.

What recommendations would you give to someone considering this product?

Mailerlite is a professional email marketing platform. It has a rich dashboard with useful features. We recommend this tool to all digital marketers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Luis Enrique S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

My great experience using MailerLite

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Definitely one of the great features of MailerLite is its ease of implementation and use, as well as its constant innovation and extensive features.

What is your favorite aspect of this product?

Your automated marketing tool. It seems very intuitive, simple and clear to implement in my marketing campaigns

What do you dislike most about this product?

I think the access menus could be better organized. On a few occasions I tend to get confused with some menu options.

What recommendations would you give to someone considering this product?

I can only say that after knowing MailerLite, and having tried various email marketing platforms, I only work with MailerLite because with this platform I have all the tools that I require for my marketing campaigns.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Eleanor S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Offers everything you need for email marketing

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

The dashboard is simple and easy to use and understand, it allows us to tailor our content to the needs of our subscribers, it has a very user-friendly interface with tons of useful features, and a large database with helpful articles and webinars that explain all functions, the automation function is presented as a flowchart, which works great to see the flow of emails that you will send to customers over a period of time, it also has many content blocks available to create your own emails Personalized electronics, the capabilities and potential results of customization are many.

What is your favorite aspect of this product?

It is a very useful tool that I really like to use to boost my marketing campaigns and those of my clients, it contains a lot of pre-made templates to use in emails, I love that it offers automations, automatic forwarding, A / B tests for content and subject lines, landing pages and tons of form design options, you can add so many elements to make your email campaigns amazing, such as questionnaires, landing pages, dynamic content and automations, I also love the ease of drag and drop to create and change my newsletter content.

What do you dislike most about this product?

It meets all my needs and so far there is nothing I don't like, it is very affordable without sacrificing the features I need to send email campaigns.

What recommendations would you give to someone considering this product?

The price is affordable for anyone and the features are great, there are so many functionalities, including split campaigns, automated emails, amazing analytics, it is truly one of the best platforms for doing email marketing, I highly recommend using this tool.

Pros

  • Helps Innovate
  • Efficient Service
  • Caring
  • Client Friendly Policies

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