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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Muhammad H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Simple Yet Super Effective Email Marketing Tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp isn't doing anything so different but the good thing is they are doing everything so perfectly and smoothly that you don't have to worry. Being the market leader their main goal is to retain their current users and IMO they are not going anywhere because MailChimp is one of the most stable email solutions out there

What is your favorite aspect of this product?

The best thing about MailChimp is the templating options they provide, You don't have to start anything from scratch because there are templates available for literally every possible email you want to broadcast. The obvious favorite aspect of MailChimp has to be the group broadcasts, it manages the target groups so smoothly that you don't have to worry a bit about managing such things. Another thing that makes MailChimp standout is their drag and drop editor which is literally super pleasing for anyone using MailChimp.

What do you dislike most about this product?

MailChimp is one of my favorite tools out there in the email marketing space. If I have to say something in this department I would like to raise a point that though the UI/UX is quite simple for MailChimp If you need to make some really advance email then you have to find the actual tools. But that's not an issue that should stop anyone from purchasing MailChimp. As I mentioned earlier It is one of the best Email Marketing Tool.

What recommendations would you give to someone considering this product?

MailChimp is one of the best email marketing tools, features like forms, landing pages, and automated drip campaigns make it super convenient and efficient. If you are naive you should consider MailChimp and If you're pro, you must already be considering MailChimp

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Saves Time

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Charges for Enhancements

Nitish K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Must have email marketing tool with freemium packs

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

They have a decent freemium plan which lets you send emails to a couple of thousands users each month free of cost. Also, their dashboard & reporting is pretty comprehensive with geo-tracking & Google Analytics.

What is your favorite aspect of this product?

Their template creator lets you create visually appealing templates for different situation in customer/client's journey.

What do you dislike most about this product?

Email scheduling on free plan was removed recently but given they already offer a freemium plan, I understand their that ultimately they have to make money.

What recommendations would you give to someone considering this product?

One of the best email marketing tool, especially if you are a small or medium business and want to try free email campaigns before buying a premium plan.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Olafdeich M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Mailchimp controls email marketing with manageable

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is very user-friendly and has enough free features to make it a great basic platform for writing newsletters that keep your constituents well informed. It allows you to import and export your audience in a number of ways. You can track audience size before and after import, the number of syntax errors, view import or export history, and the reasons for those errors so you can easily make changes to fix them. From the Mailchimp dashboard, you can manage all your running campaigns with the necessary statistics. When creating a new campaign, Mailchimp offers you many templates that are suitable for your target.

What is your favorite aspect of this product?

MailChimp helps me create target segments based on powerful metrics such as user behavior, psychographics, demographics, and geography. In this way, I gain valuable insights that help my team devise effective marketing strategies and create a successful email marketing campaign.

What do you dislike most about this product?

If I had to find one point I don't like about Mailchimp, it would be the format error in the email. If you send the email in English, it should be fine. But if you send an email in an accented language like Czech then the spaces between the headings would be so small and sometimes so hard to read.

What recommendations would you give to someone considering this product?

First, you should clarify what exactly your goal is with Mailchimp and how large your audience is. Mailchimp allowed us to get our templates up and running fairly quickly, and we could also easily see how they were rendered. We do have a small list of recipients, but this changes quite quickly, so we want to make sure we are sending to the recipients that are actually signed up to keep a positive reputation score. Mailchimp allows us to keep track of the recipient list quite easily.

Pros

  • Helps Innovate
  • Efficient Service
  • Saves Time
  • Altruistic

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