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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Muhammad H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Aug 2022
Simple Yet Super Effective Email Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp isn't doing anything so different but the good thing is they are doing everything so perfectly and smoothly that you don't have to worry. Being the market leader their main goal is to retain their current users and IMO they are not going anywhere because MailChimp is one of the most stable email solutions out there
What is your favorite aspect of this product?
The best thing about MailChimp is the templating options they provide, You don't have to start anything from scratch because there are templates available for literally every possible email you want to broadcast. The obvious favorite aspect of MailChimp has to be the group broadcasts, it manages the target groups so smoothly that you don't have to worry a bit about managing such things. Another thing that makes MailChimp standout is their drag and drop editor which is literally super pleasing for anyone using MailChimp.
What do you dislike most about this product?
MailChimp is one of my favorite tools out there in the email marketing space. If I have to say something in this department I would like to raise a point that though the UI/UX is quite simple for MailChimp If you need to make some really advance email then you have to find the actual tools. But that's not an issue that should stop anyone from purchasing MailChimp. As I mentioned earlier It is one of the best Email Marketing Tool.
What recommendations would you give to someone considering this product?
MailChimp is one of the best email marketing tools, features like forms, landing pages, and automated drip campaigns make it super convenient and efficient. If you are naive you should consider MailChimp and If you're pro, you must already be considering MailChimp
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Saves Time
Cons
- Inhibits Innovation
- Slower Product Innovation
- Charges for Enhancements
Please tell us why you think this review should be flagged.
Nitish K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2022
Must have email marketing tool with freemium packs
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have a decent freemium plan which lets you send emails to a couple of thousands users each month free of cost. Also, their dashboard & reporting is pretty comprehensive with geo-tracking & Google Analytics.
What is your favorite aspect of this product?
Their template creator lets you create visually appealing templates for different situation in customer/client's journey.
What do you dislike most about this product?
Email scheduling on free plan was removed recently but given they already offer a freemium plan, I understand their that ultimately they have to make money.
What recommendations would you give to someone considering this product?
One of the best email marketing tool, especially if you are a small or medium business and want to try free email campaigns before buying a premium plan.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Olafdeich M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2022
Mailchimp controls email marketing with manageable
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is very user-friendly and has enough free features to make it a great basic platform for writing newsletters that keep your constituents well informed. It allows you to import and export your audience in a number of ways. You can track audience size before and after import, the number of syntax errors, view import or export history, and the reasons for those errors so you can easily make changes to fix them. From the Mailchimp dashboard, you can manage all your running campaigns with the necessary statistics. When creating a new campaign, Mailchimp offers you many templates that are suitable for your target.
What is your favorite aspect of this product?
MailChimp helps me create target segments based on powerful metrics such as user behavior, psychographics, demographics, and geography. In this way, I gain valuable insights that help my team devise effective marketing strategies and create a successful email marketing campaign.
What do you dislike most about this product?
If I had to find one point I don't like about Mailchimp, it would be the format error in the email. If you send the email in English, it should be fine. But if you send an email in an accented language like Czech then the spaces between the headings would be so small and sometimes so hard to read.
What recommendations would you give to someone considering this product?
First, you should clarify what exactly your goal is with Mailchimp and how large your audience is. Mailchimp allowed us to get our templates up and running fairly quickly, and we could also easily see how they were rendered. We do have a small list of recipients, but this changes quite quickly, so we want to make sure we are sending to the recipients that are actually signed up to keep a positive reputation score. Mailchimp allows us to keep track of the recipient list quite easily.
Pros
- Helps Innovate
- Efficient Service
- Saves Time
- Altruistic
Please tell us why you think this review should be flagged.
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