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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Juliana M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Rates for nonprofit organizations

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

To apply for the discount, sign up for a free account and contact our billing department with your username and a link to your organization's website. We accept all major credit cards, PayPal and direct debit. We also support multi-currency transactions.

What is your favorite aspect of this product?

More advanced tools, unlimited contacts and priority support. Ideal for teams. Scheduling and testing features allow you to send the right content at the right time. Create campaign emails and find out more about your customers. All marketing plans include free website and e-commerce features, so you can create the online presence you're looking for. But if you want more advanced tools for selling and programming, try combining your Marketing plan with a paid Websites & Commerce plan.

What do you dislike most about this product?

Email design feels a bit outdated. Previews of emails in light and dark mode would be helpful. Login authentication becomes cumbersome when managing emails for clients.

What recommendations would you give to someone considering this product?

Drive customer loyalty by predicting who to target. Most email marketing platforms tell you how well your campaigns are performing. As a client, we analyze data from the billions of emails we send to give you personalized recommendations and improve your content, segmentation and automations. It's the best choice for those who only send occasional emails.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is unique and without competition

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others

What is your favorite aspect of this product?

MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.

What do you dislike most about this product?

It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.

What recommendations would you give to someone considering this product?

It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Logan S.

  • Role: C-Level
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

MailChimp is essential for us

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.

What is your favorite aspect of this product?

list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.

What do you dislike most about this product?

Finding and keeping track of certain choices might be challenging at times. Getting the hang of it requires some practice.

What recommendations would you give to someone considering this product?

If you want to save time while still being able to compose interesting emails quickly and easily, and if you also care about receiving helpful customer service, you should think about using this program. Although the drag-and-drop editor in MailChimp is where the real value lies, the platform also supports using coded templates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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