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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Gabriel G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Create unique and profitable designs

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In our venture MailChimp helps us to create campaigns from a marketing platform with unique email designs, allowing us to customize using from images to links in social networks, has a wide range of designs and options that has allowed us to be closer to our customers by offering our product and services in a more creative way with a more organic and accurate approach to our customers.

What is your favorite aspect of this product?

This platform provides us with a marketing software totally different and accessible to anyone we know, achieving to have the profile of your company more consolidated and creative, allows you to have several senders configured to send emails and design in your company, customer service is very effective, they are always very helpful and that has given us precision when generating our designs faster. The interface is very good, the order is maintained at the time of specifying in the mails.

What do you dislike most about this product?

At the time of editing there may be a lack of minimum update in terms of the drag and drop cursor, it may warrant a review. In our case we had a bit of a problem with the HTML which is not very flexible and tends to cause formatting problems. The price for emerging companies may be a little high for what is offered, the service does not have a mobile application which would be of great help at present to be closer to the project.

What recommendations would you give to someone considering this product?

MailChimp is an excellent option that allows you to optimize marketing in an easy and simple way in your company, boosting creativity and speed when designing and generating closeness with the sender, it is an excellent choice for beginners in design issues thanks to its easy handling and functionality, with a support on which to rely and get the most out of it. Essential for high volume senders like us.

Pros

  • Performance Enhancing
  • Trustworthy
  • Caring
  • Respectful

Fabiana M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Digital marketing in MailChimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a great tool for small businesses that need to make a leap in terms of marketing your company, providing a wide range of tools to give visibility to the company, MailChimp became the backbone of our company greatly increasing our sales and improving our relationship with new customers, and helping to keep with us old customers.

What is your favorite aspect of this product?

The email design for communicating with customers is quite useful and the whole tool is very intuitive, its interface is perfectly adapted to the needs of the company. The reports are one of the best things about this tool, well presented information that even surprises our customers when they review it, it keeps both parties very satisfied in the purchasing and sales processes.

What do you dislike most about this product?

Facebook ads could be much more customizable in order to increase customer acquisition through this social network. Affiliate marketing is not possible on this tool. Customer support is only available if you belong to one of the premium plans they offer. There is a great lack of options to schedule advertising campaigns through e-mails to keep our customers and potential customers better informed.

What recommendations would you give to someone considering this product?

MailChimp is great for those small businesses that need to increase their electronic clientele, it has a great marketing strength that applies in each of the tools to share in the software. MailChimp is a little expensive, but being aimed at small businesses it is worth it because of the productivity it brings to organizations, with a little time MailChimp will become indispensable in the company that is used.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

Anddrew A.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Compelling and spontaneous marketing campaign

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

With Mailchimp half of the uninteresting work long passed away. With this compelling and spontaneous marketing campaign builder, it’s on hand to discover the adequate email format for any message, and email, —whether we favor welcoming new subscribers, notifying the consumers of a sale, or want to wish anybody the happiest birthday.

What is your favorite aspect of this product?

From swiftly loading in our color part and our producer font, we can give an upward shove to our emails showing up and experience like a portion of our internet site very effortlessly. MailChimp provides a couple of subscription choices that let us select the aspects that we desire and want to use to create beautiful campaigns. They also endow us with lots of good proposals for email marketing.

What do you dislike most about this product?

The only real downside to the use of Mailchimp is the especially confined internet site assimilation choices in the product. Nonetheless, to be decent, Mailchimp doesn't pretend to be a one-fits-all CRM and has wisely stayed focused on its core benefit, which is email marketing.

What recommendations would you give to someone considering this product?

In modern-day surroundings when advertising and marketing are considered the most necessary thing to acquire greater leads, Mailchimp can be your primary and beneficial partner that not only exclusively help you to make stronger your email advertising and marketing strategies but get more extra leads and boost sales.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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