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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

84

Segmentation

83

A/B Testing

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Michael W.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Easy to use, provides loads of features for emails

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The abilitlity to use SMS messaging, newly created tool which has changed the way we market to our customers.

What is your favorite aspect of this product?

How easy it is to setup a campaign and create email templates.

What do you dislike most about this product?

The cost, Sometimes we go over our contact limit and MailChimp doesn't tell you this until you get the bill. Everytime we import contacts we double check to make sure we haven't gone over our limit

What recommendations would you give to someone considering this product?

If you're looking for a easy to use email campaign tool, Mailchimp should be the one you pick.

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Helps Innovate

Cons

  • Less Effective Service

Gaurav G.

  • Role: Operations
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Best product for email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It has one of the best capabilities for email marketing and newsletters automation.

What is your favorite aspect of this product?

Ease of creating newsletters and testing them before they hit the users mailboxes. Low spam rate

What do you dislike most about this product?

Nothing is there for dislike as it is the best product for email marketing.

What recommendations would you give to someone considering this product?

Definitely consider it for email marketing and newsletter creation.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Annah B.

  • Role: Industry Specific Role
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

A Powerful Marketing Automation Software

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's a resourceful marketing software. Well equipped and easy to understand

What is your favorite aspect of this product?

I like that Mailchimp delivers as a marketing automation solution. Besides automation, it also handles business email marketing needs.

What do you dislike most about this product?

It is all we needed and no issues with Mailchimp.

What recommendations would you give to someone considering this product?

Mailchimp has delivered and I wholeheartedly recommend it to prospective users

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Effective Service

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