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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Lisa S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

The best email marketing tool you need

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

In addition to the integration, which provides much more functionality than most other products, the integration was also a key factor. I appreciate how simple Mailchimp uses and how many options it has to make email marketing simple. Using Mailchimp with other marketing tools is convenient because it interfaces with many different platforms

What is your favorite aspect of this product?

Forms, email layouts, list management, etc., in Mailchimp are all relatively easy to use. To ensure that you can quickly maximise your email collection, Mailchimp has also done a fantastic job connecting with 3rd party systems. Extending beyond email marketing. Over the past few years, Mailchimp has begun to provide further services. Additionally, their analytics are great learning aids, and the audience management option is available and straightforward to use.

What do you dislike most about this product?

The creation of emails sometimes worked strangely. The abundance of features occasionally makes it more difficult to find exactly what you're looking for due to the many options available. The platform has rapidly expanded, introducing new capabilities; therefore, it is only natural that the user interface will become more perplexing.

What recommendations would you give to someone considering this product?

Mailchimp's UI is well-known to many employees; therefore, there was less of a learning curve when switching from another service to Mailchimp, and they maintained a good level of integrity when it came to IP addresses for sending. Reporting made sense, and being able to monitor client interaction over time was helpful.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Janmejay N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

" Best E-mail Marketing Tool".

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

1. can build multiple forms 2. up to 2000 leads capturing and submission for free 3. multiple form creation 4. audience segmentation 5. affordable pricing 6. value for money

What is your favorite aspect of this product?

1. Easy to use 2. audience and campaign segmentation 3. audience insight and tracking

What do you dislike most about this product?

I did not find anything negative about it.

What recommendations would you give to someone considering this product?

Highly Recommended this product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Victoria O.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

My preferred email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp offers a robust reporting feature. Through Mailchimps visual reporting dashboard, we are able to monitor the progress of our email marketing campaigns. Interestingly too, Mailchimps reporting doesnt only cover the basics like bounce rate and unsubscribe rate , but it extends to advanced metrics like ROI , acquired customers , mailing list signup rate etc

What is your favorite aspect of this product?

The quality of Mailchimps email templates , in terms of their visual appeal is commendable. Despite the quality of email templates provided by Mailchimp, we are still allowed to customize them to meet our immediate taste .

What do you dislike most about this product?

Mailchimp lacks advanced automation features. Its default automation features cover basics like email auto-responses , recommendations and automated email reminders. However , there are key aspects of our email marketing operation that Mailchimps automation feature does not cater to , like automated customer segmentation and automatic email sequence management .

What recommendations would you give to someone considering this product?

Mailchimp is a top draw email marketing software for me , but it has to be used with advanced project management and other third party softwares to extend its default functionalities.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

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