Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Samantha S.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2023

Easy to use and great for SMB's!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an incredibly easy and beginner friendly email campaign platform.

What is your favorite aspect of this product?

I love all the pre-designed templates as well as the ability to create my own.

What do you dislike most about this product?

Sometimes it can be a little tricky to remove or add subscribers but it is overall not a big issue.

What recommendations would you give to someone considering this product?

Whether you are just starting with email campaigns or have been doing it forever, Mailchimp is the perfect software for your needs.

Pros

Trustworthy
Unique Features
Saves Time
Acts with Integrity

anglina c.

Role: Operations
Industry: Biotechnology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Mailchimp! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Cons

Charges for Enhancements
Leverages Incumbent Status

Jonathan W.

Role: Sales Marketing
Industry: Other
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Mar 2023

Features are a bit dated

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Ease of use and a trusted, and a long-established household brand name. Ideal for simple email campaigns but not moved with technology enough for my personal liking

What is your favorite aspect of this product?

Ease of data integration

What do you dislike most about this product?

Lack of campaign manager and campaign journey oversights

What recommendations would you give to someone considering this product?

It completely depends on your need. For simple email marketing campaigns it would probably be a good fit, but if higher end analytical projects, and if especially marketing automation is important to you then try other products

Pros

Trustworthy
Efficient Service
Fair
Altruistic

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Samantha S.

Easy to use and great for SMB's!

Likeliness to Recommend

Pros

anglina c.

Mailchimp! A best email marketing tool.

Likeliness to Recommend

Pros

Cons

Jonathan W.

Features are a bit dated

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support