Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Horst M.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Email Marketing Made Easy with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The simplicity of setup and the free rendition is astounding for beginning organizations or clubs that don’t have a financial plan. The paid form can be made as convoluted as one needs. Since it is a notable program, it incorporates heaps of other programming tools. What I truly like is that it’s not difficult to set up, and the way that you can plan an email layout with a few custom union labels that consequently fill in as you transfer an excel file with the contact data. The reality is that it does make it viable with practically any CRM.

What is your favorite aspect of this product?

We use Mailchimp for sending messages to loads of individuals, individuals that we know. Since assuming that you've never sent them, Mailchimp doesn't allow you to send them. which is something worth being thankful for. We're sending our organization's pamphlet to our clients; the main disadvantage is that we can't associate it with our CRM. Mailchimp is generally useful for building outwardly satisfying email plans utilizing natural, simplified designs. Additionally, Mailchimp makes it simple to plan lobbies for explicit interest groups. The crowd dashboard permits you to monitor ongoing development, commission rates, and even crowd areas,

What do you dislike most about this product?

Joining a mail list through API doesn’t do the email affirmation, which is a disgrace. It makes a few records entirely vulnerable to bots submitting spam email addresses. Likewise, because of the way that it's unrealistic to trade a rundown of contacts that are bobbed or cleaned, I haven’t had the option to track them down. An improvement is making it simpler to couple with certain CRM frameworks without having specialized knowledge.

What recommendations would you give to someone considering this product?

Simply attempt it. The free rendition gives a genuine illustration of the paid form. I unequivocally prescribe Mailchimp to other people, particularly if you are new in the computerized space and you want an email marketing product, then MailChimp is the best product for you because, with the Mailchimp free arrangement, you get nearly a parcel of cutting-edge, including moreover.

Pros

Reliable
Trustworthy
Efficient Service
Inspires Innovation

Yasemin D.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Fantastic for Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

I think as oldest player in the game, mailchimp never fails to work efficiently.

What is your favorite aspect of this product?

I liked the fact that I can create HTML files with pre-ready templates.

What do you dislike most about this product?

I think the most bother part is when you can not can not the xml. files to Mailchimp

What recommendations would you give to someone considering this product?

I'd recommend to use mailchimp because it's simply biggest in the market.

Pros

Continually Improving Product
Reliable
Efficient Service
Effective Service

Mithil P.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

An easy-to-use platform with great features!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Cost and support. Also the product roadmap is good.

What is your favorite aspect of this product?

Pricing and customer support.

What do you dislike most about this product?

Branding is not very enterprise focused.

What recommendations would you give to someone considering this product?

Good alternative to use for early stage marketers.

Pros

Acts with Integrity
Altruistic
Continually Improving Product
Efficient Service

Cons

Vendor Friendly Policies
Less Performance Enhancing
Commodity Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Horst M.

Email Marketing Made Easy with Mailchimp

Likeliness to Recommend

Pros

Yasemin D.

Fantastic for Email Marketing

Likeliness to Recommend

Pros

Mithil P.

An easy-to-use platform with great features!

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support