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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Raef N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Ideal for keeping our customers informed

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Keeping customers informed about our campaigns and goods is a top priority for our marketing department, which is why we utilize Mailchimp. By using a subscription form, we can ensure that all of our clients on the list receive all the information and content delivered to them.

What is your favorite aspect of this product?

It establishes a two-way communication channel between the buyer and seller, informing the buyer about the organization's products and campaigns in great detail. The consumer can voice his thoughts about the delivered goods or services. In addition to its helpful features, Mailchimp is also very user- and adapter-friendly, making it ideal for anyone just starting in the tech industry.

What do you dislike most about this product?

Mailchimp is more expensive than competing, more accessible tools, but it offers better service and more features than its competitors.

What recommendations would you give to someone considering this product?

Due to its vital features for a company's projects, I recommend email marketing platforms to other firms. It lets you run and monitor all email content delivered to customers and potential customers, and it also allows you to run and monitor replies and opinions from customers regarding that content. A practical and fruitful exchange of data is the end outcome.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Viktoria J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use email marketing platform.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp seems to direct a lot of focus towards making its email marketing platform easy to use , without the need to be heavily technical for users. From its templates library which we have relied upon a lot of the time, to the easy to navigate user interface and of course its mobile application, which makes it simplified managing aspects of our email marketing campaign on the go. MailChimp is for everyone , regardless of their technical skill level.

What is your favorite aspect of this product?

In recent months, MailChimp has started infusing generative Artificial intelligence (AI) initiatives into the MailChimp experience and I believe this is my best part of the MailChimp experience. At this moment, we utilize Mailchimps AI provisions for generating aspects of our marketing content, and we also are utilizing it effectively to turn marketing data into actionable insights.

What do you dislike most about this product?

While I do love MailChimp for a lot of the good things that it offers, I cannot help but highlight the low level nature of its marketing automation aspect. In the first place , the ability to personalize marketing automotive actions on MailChimp to react to a users behaviour, interaction or preferences is limited in most parts, and it offers no reliable lead scoring mechanism, which is an important part of an effective advanced marketing automation process.

What recommendations would you give to someone considering this product?

For teams able to navigate Mailchimp's limited advanced marketing automation provisions, this is an email marketing platform to give a shot.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Lauren S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Awesome for a PR manager helping client marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

I love Mailchimp. Their freemium model is awesome for small businesses with limited budgets. It allowed me to do some email newsletter marketing for a client at no additional cost to our agency. It also saved me lots of time with its user-friendly interface. Its drag-and-drop email builder is intuitive and simplifies the process of designing engaging emails. It also allowed me to rearrange formatting quickly if the client wanted to make changes.

What is your favorite aspect of this product?

As someone who isn't exactly a graphic designer, the wide array of pre-designed templates and customization options were much appreciated. It really helped in crafting visually appealing emails without needing design skills. And, as I mentioned before, this saved me so much time and hassle, especially since I had multiple clients to do projects for.

What do you dislike most about this product?

I wish it had more options on the freemium version, but I can understand why it doesn't. They have to make money somehow! Still much better than its competitors.

What recommendations would you give to someone considering this product?

As always, assess your needs and budget. This is a great option for a small business or startup that needs to do some email marketing but can't yet afford a robust platform with all the bells and whistles. This allows you to put together professional looking emails and send to a bulk list without hassle. The analytics are helpful too! It's nice that they're not behind a paywall so you can see if emails were delivered, opened, and clicked all in the freemium model.

Pros

  • Enables Productivity
  • Continually Improving Product
  • Reliable
  • Inspires Innovation

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