Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Kartik S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

1 of the best Email Marketing tool I've ever used!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Amount of features and their quality provided by MailChimp are really really appreciable, I'm using it from past few years on e-commerce website it really helped in improving ROI. We can easily create email campaigns, manage and track them.

What is your favorite aspect of this product?

Creating workflows are really easy and the contact directory feature is really awesome and easy to manage. It really helps in improving product marketing and most importantly we can automate marketing campaigns through workflow.

What do you dislike most about this product?

As of now I don't see any drawbacks or Feedback in the platform, really loving MailChimp.

What recommendations would you give to someone considering this product?

MailChimp is the one of the best platform to get started with for email marketing campaigns and automatig them, anyone can easily integrate them with them e-commerce or services store. It will help you in improving your ROI and increasing business value.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salma S.

Role: Human Resources
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Robust Emailing, any day, anytime

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The platform's AI-driven features, like suggested send times, set it apart in optimizing campaign effectiveness

What is your favorite aspect of this product?

The drag-and-drop email builder is my favorite feature. It empowers even non-designers to create visually appealing and responsive email campaigns effortlessly

What do you dislike most about this product?

Introducing more advanced personalization options, such as dynamic content blocks based on user behavior, could take Mailchimp's customization capabilities to the next level.

What recommendations would you give to someone considering this product?

Leverage Mailchimp's extensive knowledge base and community forums. The wealth of resources can empower users to explore advanced features and troubleshoot issues effectively.

Pros

Caring
Saves Time
Performance Enhancing
Enables Productivity

prateek b.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Amazing Popular but costly for bloggers

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchip is most popular, integration, feature everything is top notch. Almost every CMS plugin has compatibility with mailchip. Email marketing, automation, lists, everything under one roof, its amazing.

What is your favorite aspect of this product?

Everything is under one roof, no need to go and use any other product for the features missing in MailChimp, because nothing is missing. In just two weeks, my personal blog newsletter list were full, due to its intuitive newsletter plugin and almost 100 % success rate of saving lists. marketing email campaign feature is also very adaptable and intuitive, easy to use.

What recommendations would you give to someone considering this product?

Cost! Its the only thing that can be a deal breaker for beginners and specially freelancer or bloggers. Consider finding free alternatives like Mautic.

Pros

Reliable
Security Protects
Trustworthy
Efficient Service

Cons

Less Generous
Charges for Enhancements
Leverages Incumbent Status

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kartik S.

1 of the best Email Marketing tool I've ever used!

Likeliness to Recommend

Pros

Salma S.

Robust Emailing, any day, anytime

Likeliness to Recommend

Pros

prateek b.

Amazing Popular but costly for bloggers

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support