Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

516 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

7% Neutral

90% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Michael J.

Role: Human Resources
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy campaigns to create with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is my surfboard in the vast sea of email marketing. It addresses the problems of dispersed campaigns and communication, bringing everything under one roof. With Mailchimp, I can effortlessly manage subscribers, create visually appealing emails, and analyze results in real time. It's a lifesaver for anyone navigating the waves of email marketing chaos.

What is your favorite aspect of this product?

The coolest part? Mailchimp's drag and drop email editor. It's like playing with building blocks, but for emails. Customization is very easy and scheduling campaigns in advance is a game-changer for my workflow. The analytics dashboard feels like a backstage pass, giving me insights that improve my email marketing strategy.

What do you dislike most about this product?

If I could tweak a few things, I would like to have more flexibility in the free plan. As you progress, some features get hidden behind the premium curtain. Automation, while powerful, can take a little getting used to. And during peak times, customer service could use a little more of that Mailchimp magic.

What recommendations would you give to someone considering this product?

Are you considering Mailchimp for your email marketing journey? Dive in! The free plan is a great starting point. Try the email builder – it's a creative playground. Please note that for advanced features, you may need to upgrade. Explore Mailchimp's resources and community for tips and tricks – it's a gold mine to up your email marketing game!

Pros

Continually Improving Product
Reliable
Efficient Service
Saves Time

rahul c.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Less emails land in Spam and more in Inbox

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Reliability and Less downtime. It is compatible with GDPR

What is your favorite aspect of this product?

Pricing plan. As it is based on the contact list numbers and basically the software pays for itself and more customers in the list means more upsell opportunites.

What do you dislike most about this product?

Need more advanced AI features.

What recommendations would you give to someone considering this product?

Start with the free trial that the product provides.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Security Frustrates

Dirk L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

My First and Favorite Email Marketing Tool

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Its ease of use. During my time in the industry I've had occasion to use seven or eight similar ostensibly similar email marketing tools and MailChimp is still the only one I was able to pull out of the box so to speak and use without any training of any sort.

What is your favorite aspect of this product?

Probably the customer journey builder. I was a writer before I became a digital marketer so storytelling is still the way I naturally think through campaigns and Chimp's CJB makes it easy to execute on that ideation.

What do you dislike most about this product?

I don't love its data/analytics side but then that's a problem I also have with the competing products.

What recommendations would you give to someone considering this product?

To just sit down with it for a day. I think you'll like it.

Pros

Reliable
Enables Productivity
Helps Innovate
Performance Enhancing

Cons

Slower Product Innovation
Commodity Features
Less Efficient Service

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Michael J.

Easy campaigns to create with Mailchimp

Likeliness to Recommend

Pros

rahul c.

Less emails land in Spam and more in Inbox

Likeliness to Recommend

Pros

Cons

Dirk L.

My First and Favorite Email Marketing Tool

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support