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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

84

Segmentation

83

A/B Testing

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Andrés Julián G.

  • Role: C-Level
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

Easy to use, great price, but way too basic

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.

What is your favorite aspect of this product?

That the free tier was very generous and easy to use (no credit card to start)

What do you dislike most about this product?

That the have lost their compass and lack innovation.

What recommendations would you give to someone considering this product?

If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Fair

Cons

  • Commodity Features

Hannah J.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

User-friendly platform. A one stop shop!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It’s easy to use interface

What is your favorite aspect of this product?

Being able to plug and play. Makes campaign creation quick and easy.

What do you dislike most about this product?

Scaling images

What recommendations would you give to someone considering this product?

It’s great for someone who is new to marketing campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard P.

  • Role: Information Technology
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2020

Great basic tool that is flexible

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Guess it is the ability to customize existing templates with ease.

What is your favorite aspect of this product?

Ability to quickly create, test and deploy projects

What do you dislike most about this product?

Can’t share credentials as license is tied to IP address

What recommendations would you give to someone considering this product?

Test throughly a beta version.

Pros

  • Includes Product Enhancements
  • Continually Improving Product
  • Reliable
  • Saves Time

Cons

  • Vendor Friendly Policies

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