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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Andrés Julián G.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jul 2020
Easy to use, great price, but way too basic
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.
What is your favorite aspect of this product?
That the free tier was very generous and easy to use (no credit card to start)
What do you dislike most about this product?
That the have lost their compass and lack innovation.
What recommendations would you give to someone considering this product?
If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Fair
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Hannah J.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Jul 2020
User-friendly platform. A one stop shop!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It’s easy to use interface
What is your favorite aspect of this product?
Being able to plug and play. Makes campaign creation quick and easy.
What do you dislike most about this product?
Scaling images
What recommendations would you give to someone considering this product?
It’s great for someone who is new to marketing campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Richard P.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2020
Great basic tool that is flexible
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Guess it is the ability to customize existing templates with ease.
What is your favorite aspect of this product?
Ability to quickly create, test and deploy projects
What do you dislike most about this product?
Can’t share credentials as license is tied to IP address
What recommendations would you give to someone considering this product?
Test throughly a beta version.
Pros
- Includes Product Enhancements
- Continually Improving Product
- Reliable
- Saves Time
Cons
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
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