In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Andrea L M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2020
Ability to manage and send all types of campaigns.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp differs greatly from other platforms because its way of creating all kinds of advertising campaigns is much simpler and has a process much more adapted to the needs of each user. I believe that MailChimp offers a truly unique campaign creation system, and this helps any new user without previous experience, to have a perfect management of advertising campaigns.
What is your favorite aspect of this product?
One of the things that most positively caught my attention about MailChimp is the ability it offers me to create all kinds of advertising campaigns from my cell phone. Currently, this application is fully optimized, in this application I can make all kinds of modifications to my campaigns, I can create new campaigns and I can also monitor the progress of each advertising campaign in real time. This app is fantastic and it has certainly simplified my work.
What do you dislike most about this product?
I don't like that MailChimp has delays in sending ad campaigns to business emails. Currently, MailChimp offers fast sending and receiving by customers who have public emails, such as Gmail or Yahoo, however, I have received some complaints about some customers who have business emails that take a little longer to reach each one of the campaigns that I send them.
What recommendations would you give to someone considering this product?
Despite the slowness of sending campaigns to a work email, I consider that MailChimp is still a perfect option for any company that wants to have a simpler and updated administration of their advertising campaigns. With MailChimp you can create advertising campaigns in just a few minutes and you can also have instant contact with each of your customers. MailChimp is the perfect solution for Email Marketing, you just have to fix the delay problem when sending campaigns to business emails, so that it becomes a perfect platform.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Nov 2020
A bit outdated but very functional.
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Inhibits Innovation
Please tell us why you think this review should be flagged.
Carmen R.
- Role: Sales Marketing
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Sep 2020
Campaign management stability
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp offers more features and it was undoubtedly one of the first options to consider since it had good security, it is customizable, and it has a very short learning curve that allows the user to automate the email process.
What is your favorite aspect of this product?
The best thing about this platform is that it can not only be seen with a marketing vision but also with an inventory system, an email manager in which a client is notified of something like a registration and other things. MailChimp allows the user different types of use depending on what output or circumstance is required, allowing this to have the freedom to provide the customer with better service and notify him of many things such as newsletters, offers, etc. MailChimp also allows to obtain a script which can be placed on the preferred website so that users can have a form to fill in their data. It has several templates which you can create informative announcements, forms, presentations, carry out any type of Email Marketing in order to grow the company and generate potential customers.
What do you dislike most about this product?
It has very few templates which limits inspiration a bit, however it allows you to customize to taste allowing you to have a large space to put your imagination to work. Otherwise I do not have any other problem with this platform.
What recommendations would you give to someone considering this product?
I have used MailChimp for several years and I have noticed a great improvement with customer acquisition and also that current customers have felt satisfied to be able to receive emails in a professional way and not have an email disaster in their inbox. Considering other alternatives, its learning curve is very short so it does not require a great experience to manage within this platform.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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