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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

Mobile Optimized

84

Segmentation

83

A/B Testing

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Zsolt M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Easy to use and lot of features, but a bit pricey.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Lot of extra features, not just use to send emails. They develop much. Easy to integrate to any tool, software.

What is your favorite aspect of this product?

Easy to setup and integrate. The tool works fast.

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

With Mailchimp is easy to start collect subscribers, easy to integrate with your website and send emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

charble f.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

simple and easy to use

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is easy to use and doesnt need any extra training to be able to use it, but incase you have any questions they do have a very good support team.

What is your favorite aspect of this product?

The email templates that you can use are for your campaigns are great. Also that it helps your emails reach the inbox without going to spam

What do you dislike most about this product?

nothing, its an affordable solution

What recommendations would you give to someone considering this product?

use the trail version to test Mailchimp and upgrade when you find its suitable for you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Carlos A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

More extensive control of the Email Marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a great platform for the creation, distribution and general control of advertising campaigns. I am very happy with the guarantee of work that this platform has provided and the accessibility that it has given me to establish direct contact with each of the clients thanks to the advertising campaigns. One of the things that make the difference between MailChimp and other platforms is that MailChimp offers unlimited storage space for images, which allows all kinds of designs to be inserted in the advertising campaign without any type of limit, while other platforms they place a limit of approximately 2GB.

What is your favorite aspect of this product?

MailChimp has given me a really complete experience which helps me develop all kinds of advertising campaigns in the short and long term. One of the things that I liked the most about MailChimp was: 1.- The Reporting system that MailChimp offers me is quite complete, since it provides reports to explain the click-through rate, open rate and bounce rate. All this data that you collect in the reports helps me understand what forecast my campaigns are in and what kind of success they are having. 2.- I love the way MailChimp is able to integrate with almost any platform. We currently have it linked to the Facebook and Instagram system.

What do you dislike most about this product?

Currently I only have one complaint about MailChimp, however, the complaint I have did not affect my performance or development within this platform so much. The complaint I have about MailChimp is regarding their free trial. The MailChimp free trial does not offer me the ability to create follow-up messages for contacts who access my advertising campaigns, which means that there cannot be a good auto-reply system for my contacts. It is important to note that this has not affected me as much because I have quickly updated my MailChimp plan, however, I think they should optimize this free trial.

What recommendations would you give to someone considering this product?

I would undoubtedly recommend MailChimp to any person or company that is considering implementing it in their work system, because MailChimp offers one of the most comfortable systems that I have known to design all kinds of advertising campaigns. In addition, another reason why I consider MailChimp a good option is because it offers a very complete reporting system, which will help all campaigns to be very well controlled and the data collected can be understood. MailChimp is a very complete platform for Email Marketing, I recommend it.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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