What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kristie D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great for beginners
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
A great first email platform for a company
What is your favorite aspect of this product?
it was so easy to use for beginners
What do you dislike most about this product?
being able to send multiple emails at once to people was not good
What recommendations would you give to someone considering this product?
Take your time and be creative
Pros
- Unique Features
- Caring
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
A.K.M Mahmudul I.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2021
Fantastic simple product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use Price
What is your favorite aspect of this product?
Ease of use Easy deployment Email content Easy to control
What do you dislike most about this product?
Customization Spam control Price Content Management
What recommendations would you give to someone considering this product?
Easy to control but the price is expensive for bulk emailing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mark M.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Easy, but now emails are not getting delivered
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have expanded to include website creation and domain hosting. Trying to be the one-stop shop for all things related to direct email marketing.
What is your favorite aspect of this product?
Easy to use and manage contacts and campaigns.
What do you dislike most about this product?
Not sure how to integrate the new features into our campaigns. e.g. I have no idea how to use automations. Would be helpful to have more on demand classes for learning how to use these features. My price increased up $20 per month when our audience reached 10k. Now it is back to 9.2k and we're still being charged the higher amount.
What recommendations would you give to someone considering this product?
MailChimp is a good value for companies with smaller lists (<5,000). It becomes costly as you add more names.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Leverages Incumbent Status
- Slower Product Innovation
- Less Performance Enhancing
Please tell us why you think this review should be flagged.
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