Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Carlos A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

More extensive control of the Email Marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a great platform for the creation, distribution and general control of advertising campaigns. I am very happy with the guarantee of work that this platform has provided and the accessibility that it has given me to establish direct contact with each of the clients thanks to the advertising campaigns. One of the things that make the difference between MailChimp and other platforms is that MailChimp offers unlimited storage space for images, which allows all kinds of designs to be inserted in the advertising campaign without any type of limit, while other platforms they place a limit of approximately 2GB.

What is your favorite aspect of this product?

MailChimp has given me a really complete experience which helps me develop all kinds of advertising campaigns in the short and long term. One of the things that I liked the most about MailChimp was: 1.- The Reporting system that MailChimp offers me is quite complete, since it provides reports to explain the click-through rate, open rate and bounce rate. All this data that you collect in the reports helps me understand what forecast my campaigns are in and what kind of success they are having. 2.- I love the way MailChimp is able to integrate with almost any platform. We currently have it linked to the Facebook and Instagram system.

What do you dislike most about this product?

Currently I only have one complaint about MailChimp, however, the complaint I have did not affect my performance or development within this platform so much. The complaint I have about MailChimp is regarding their free trial. The MailChimp free trial does not offer me the ability to create follow-up messages for contacts who access my advertising campaigns, which means that there cannot be a good auto-reply system for my contacts. It is important to note that this has not affected me as much because I have quickly updated my MailChimp plan, however, I think they should optimize this free trial.

What recommendations would you give to someone considering this product?

I would undoubtedly recommend MailChimp to any person or company that is considering implementing it in their work system, because MailChimp offers one of the most comfortable systems that I have known to design all kinds of advertising campaigns. In addition, another reason why I consider MailChimp a good option is because it offers a very complete reporting system, which will help all campaigns to be very well controlled and the data collected can be understood. MailChimp is a very complete platform for Email Marketing, I recommend it.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Tony Y.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

easy to use

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

They have a very good service and a good support team. the product itself is easy to use and you can even use it without paying naything

What is your favorite aspect of this product?

it is easy to use and being able to use most features without becoming a paid user is great

What do you dislike most about this product?

that even though you can use most features free but the important features such as branding is not

What recommendations would you give to someone considering this product?

Try it and then upgrade if you feel it helps you

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Gökhan C.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Email marketing Evolves

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Quick set up with no coding

What is your favorite aspect of this product?

It just doesn't push you to start your first automation, clearly guides you with best practises. good for starters.

What do you dislike most about this product?

Drag and drop designer's UI and usability could be better.

What recommendations would you give to someone considering this product?

helps from many different aspects. you'll definitely see the lift.

Pros

Continually Improving Product
Enables Productivity
Effective Service
Saves Time

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Carlos A.

More extensive control of the Email Marketing.

Likeliness to Recommend

Pros

Tony Y.

easy to use

Likeliness to Recommend

Pros

Gökhan C.

Email marketing Evolves

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Klaviyo

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

A/B Testing

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support