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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Joseph R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2021

Does the job but feels outdated.

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

If having a newsletter service that integrates with other tools is important to you, then Mailchimp is potentially a good option. It offers hundreds of integrations to both popular and niche applications like Zapier and WordPress.

What is your favorite aspect of this product?

I love that Mailchimp continues to innovate and add new features to its offering. Recently they added an appointment schedular which has been extremely helpful for us when offering customers consultancy slots with available account managers.

What do you dislike most about this product?

Although the free plan is very good for a startup or small business; the prices get pretty steep pretty quickly as you start to increase your subscriber count and number of emails sent.

What recommendations would you give to someone considering this product?

MailChimp is decent tool, with its ease of use and range of features, as well as their free and pay-as-you-go plans. It is important to bear in mind though, that their subscription plans are relatively expensive compared to other available newsletter tools.

Pros

  • Generous Negotitation
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Cons

  • Inhibits Innovation
  • Commodity Features
  • Charges for Enhancements

Joe W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Decent product but there is better out there.

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Not a lot. From what I read and see, there are many products on the market that offer better functionality, design customisation and usability. However I do not have personal experience using them.

What is your favorite aspect of this product?

Ease of data management and segmentation. It is very easy to manage segmentation through the use of tags and groups.

What do you dislike most about this product?

It just feels clunky and outdated compared to other products. It seems limiting.

What recommendations would you give to someone considering this product?

Allow for more customisation and more variety in the preset templates.

Pros

  • Reliable
  • Fair
  • Security Protects
  • Enables Productivity

Cons

  • Commodity Features
  • Less Generous
  • Under Delivered

Alexis P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2021

cheaper, but not as good quality as some other ema

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

a lot more options when designing email campaigns than other platforms

What is your favorite aspect of this product?

options and implementation

What do you dislike most about this product?

not as easy to use as other products

What recommendations would you give to someone considering this product?

get it, and then determine if it's right for your campaign

Pros

  • Performance Enhancing
  • Enables Productivity
  • Transparent
  • Security Protects

Cons

  • Commodity Features
  • Under Delivered

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