Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Sara Y.

Role: Operations
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2022

An inexpensive and efficient email marketing tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the cheapest and best email marketing platforms for nonprofits, small business, political campaigns and the like. It is so intuitive that even a less than tech-savvy individual can easily use it.

What is your favorite aspect of this product?

I like their various plans. Oftentimes, you won't need to use everything the platform has to offer, so it's great to be able to upgrade/downgrade as necessary. There's even an option to pay as you go if your company needs aren't transparent.

What do you dislike most about this product?

I wish the support page was better organized and had more video examples for its clients. I dislike that you cannot schedule sent emails on this platform.

What recommendations would you give to someone considering this product?

I would recommend purchasing their basic, essentials, or standard plans as they are easily the most efficient and inexpensive plans Mailchimp has to offer. I personally don't think that the premium plan is worth it.

Pros

Unique Features
Helps Innovate
Efficient Service
Inspires Innovation

Abhishek D.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Very easy to use and Plenty users

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

I have not used other products much, but mailchip certainly makes it very easy to send bulk emails. The interface is friendly and very easy to understand. I learnt mailchimp within 1 week.

What is your favorite aspect of this product?

Mailchimp is pretty standard in the Industry. I have seen and used Mailchimp in last 3 organizations. Thus, it saves time on training and troubleshoot

What do you dislike most about this product?

The tech support is not very proactive. Takes ages to get back.

What recommendations would you give to someone considering this product?

This is a great tool for bulk emails. There is a free version as well. I would advice to try it before purchasing.

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

María José P.

Role: Consultant
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Grow faster with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.

What is your favorite aspect of this product?

With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.

What do you dislike most about this product?

Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.

What recommendations would you give to someone considering this product?

Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Sara Y.

An inexpensive and efficient email marketing tool

Likeliness to Recommend

Pros

Abhishek D.

Very easy to use and Plenty users

Likeliness to Recommend

Pros

María José P.

Grow faster with Mailchimp

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support